Browse by ISB Authors

Article

Mehra, A and Bala, R and Sankaranarayanan, R (2012) Competitive behavior-based price discrimination for software upgrades. Information Systems Research, 23 (1). pp. 60-74.

Bala, R and Bhardwaj, P (2010) Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry. Management Science, 56 (1). pp. 148-160.

Bala, R and Carr, S (2010) Usage-based pricing of software services under competition. Journal of Revenue and Pricing Management, 9 (3). pp. 204-216.

Bala, R and Carr, S (2009) Pricing software upgrades: The role of product improvement and user costs. Production and Operations Management, 18 (5). pp. 560-580. ISSN 10591478

Monograph

Bala, R and Krishnan, Vish and Zhu, Wenge (2010) Distributed Development and Product Line Decision Making. Working Paper. Indian School of Business, Hyderabad.