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Indian School of Business
Batra, R K and Ghoshal, T (2017) Fill up Your Senses: A Theory of Self-Worth Restoration through High-Intensity Sensory Consumption. Journal Of Consumer Research, 44 (4). pp. 916-938. ISSN 1537-5277
Batra, R K and Ghoshal, T and Raghunathan, R (2017) You are what you eat: An empirical investigation of the relationship between spicy food and aggressive cognition. Journal of Experimental Social Psychology, 71. pp. 42-48. ISSN 1096-0465
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