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Article
Batra, R K and Ghoshal, T (2017) Fill up Your Senses: A Theory of Self-Worth Restoration through High-Intensity Sensory Consumption. Journal of Consumer Research. (Submitted)
Batra, R K and Ghoshal, T and Raghunathan, R (2017) You are what you eat: An empirical investigation of the relationship between spicy food and aggressive cognition. Journal of Experimental Social Psychology, 71. pp. 42-48.