Browse by ISB Authors

Article

Sunder M, V and Gangwar, M and Modukuri, S (2024) Do Gender-Diverse Teams Deliver Better Operational Performance: An Experimental Study. Production and Operations Management. ISSN 1059-1478 (Submitted)

Gangwar, M and Bhargava, H K (2023) Pricing on-demand services: Alternative ways of combining usage and access fees. Production and Operations Management, 32 (1). pp. 11-27. ISSN 1937-5956

Timoumi, A and Gangwar, M and Mantrala, M K (2022) Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research. Journal of Retailing, 98 (1). pp. 133-151. ISSN 0022-4359

Kopalle, P K and Gangwar, M and Kaplan, A and Ramachandran, D and Reinartz, W and Rindfleisch, A (2022) Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities. International Journal of Research in Marketing, 39 (2). pp. 522-540. ISSN 0167-8116

Gangwar, M and Kumar, N and Rao, R C (2021) Pricing Under Dynamic Competition When Loyal Consumers Stockpile. Marketing Science, 40 (3). pp. 395-591. ISSN 1526-548X

Winterich, K P and Gangwar, M and Grewal, R (2018) When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements. Journal of Marketing, 82 (3). pp. 70-86. ISSN 1547-7185

Bhargava, H and Gangwar, M (2018) On the Optimality of Three-Part Tariff Plans: When Does Free Allowance Matter? Operations Research, 66 (6). pp. 1517-1532. ISSN 1526-5463

Bradlow, E T and Gangwar, M and Kopalle, P and Voleti, S (2017) The Role of Big Data and Predictive Analytics in Retailing. Journal of Retailing, 93 (1). pp. 79-95. ISSN 1873-3271

Zhang, Q and Gangwar, M and Seetharaman, P B (2017) Polygamous Store Loyalties: An Empirical Investigation. Journal of Retailing, 93 (4). pp. 477-492. ISSN 0022-4359

Voleti, S and Gangwar, M and Kopalle, P K (2016) Why the Dynamics of Competition Matter for Category Profitability. Journal of Marketing, 81 (1). pp. 1-16. ISSN 1547-7185

Gangwar, M and Kumar, N and Rao, R C (2014) Consumer stockpiling and competitive promotional strategies. Marketing Science, 33 (1). pp. 94-113. ISSN 1526-548X

Gangwar, M and Goodrum, P M (2005) The effect of time on safety incentive programs in the US construction industry. Construction Management and Economics, 23 (8). pp. 851-859. ISSN 1466-433X

Goodrum, P M and Gangwar, M (2004) Safety incentives. Professional Safety. pp. 1-11.

Goodrum, P M and Gangwar, M (2004) The relationship between changes in equipment technology and wages in the US construction industry. Construction Management and Economics, 22 (3). pp. 291-301. ISSN 1466-433X

Gangwar, M and Goodrum, P (2003) A Micro Level Analysis Of The Relationship Between Changes In Equipment Technology And Wages In The US Construction Industry. NIST Special Publication SP. pp. 281-286. ISSN 2413-5844

Book Chapter

Gangwar, M and Rao, V R (2020) Pricing Strategies. In: The Routledge Companion to Strategic Marketing. 1st ed. Routledge, New York, USA. ISBN 9781351038669

Monograph

Gangwar, M and Kumar, N S and Rao, R C (2015) Pricing Under Dynamic Competition When Loyal Consumers Stockpile. Working Paper. SSRN.

Gangwar, M and Kumar, N S (2010) Pricing Strategies When and Why to Offer Shallow or Deep Discounts? Working Paper. Indian School of Business, Hyderabad.

Zhang, Q and Gangwar, M and Seetharaman, S (2010) Store Loyalty a Category Specific Trait. Working Paper. SSRN.

Conference or Workshop Item

Zhang, Q and Gangwar, M and Ratchford, B (2017) Effects of Product Categories on Consumers’ Spending in Multiple Retail Formats: An Abstract. In: Academy of Marketing Science Annual Conference.

Bhargava, H K and Gangwar, M (2016) "Pay as You Go" or "All You Can Eat"? Pricing Methods for Computing and Information Services. In: 2016 49th Hawaii International Conference on System Sciences (HICSS), 5-8 Jan 2016, Koloa, HI, USA.

Bhargava, H K and Gangwar, M (2013) Mobile Telephony Pricing in Emerging Markets. In: INFORMS Conference on Information Systems and Technology,, Minneapolis, MN.

Goodrum, P M and Gangwar, M (2004) Examination of the Effectiveness and Long-Term Impact of Safety Incentive Programs in Construction. In: ASSE Professional Development Conference and Exposition, 7-10 June, 2004, Las Vegas, Nevada.

Thesis

Gangwar, M (2009) Optimal pricing strategies under consumer stockpiling and store loyalty. Dissertation thesis, The University of Texas at Dallas.