Browse by ISB Authors
![[up]](/style/images/multi_up.png)
Up a levelJump to: Indian School of Business
Number of items: 1.
Indian School of Business
Musalem, A and Bradlow, E T and Raju, J S (2008) Who's got the coupon? Estimating consumer preferences and coupon usage from aggregate information. Journal of Marketing Research, 45 (6). pp. 715-730. ISSN 1547-7193
![[feed]](/style/images/feed-icon-14x14.png){kind=icon}