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Number of items: 2.
Article
Musalem, A and Bradlow, E T and Raju, J S (2008) Who's got the coupon? Estimating consumer preferences and coupon usage from aggregate information. Journal of Marketing Research, 45 (6). pp. 715-730. ISSN 1547-7193
Book Chapter
Sethuraman, R and Raju, J S (2012) Private label strategies - Myths and realities. In: Handbook of Marketing Strategy. Edward Elgar Publishing Ltd., Cheltenham, UK, pp. 318-335. ISBN 9781849800983
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