Browse by ISB Authors

Indian School of Business

Bhattacharyya, N and Huhmann, B and Samu, S (2014) Risk Perceptions of Mutual Funds-Evidence from an Experimental Approach. Journal of Finance Issues, 13 (2). pp. 40-53. ISSN 2372-2940

Samu, S and Wymer, W (2014) Cause marketing communications: Consumer inference on attitudes towards brand and cause. Journal of Marketing, 48 (7/8). pp. 1333-1353. ISSN 1547-7185

Samu, S and Lyndem, P K and Litz, R A (2012) Impact of brand-building activities and retailer-based brand equity on retailer brand communities. European Journal of Marketing, 46 (11). pp. 1581-1601. ISSN 1758-7123

Chakravarti, D and Samu, S and Jayashree, K (2011) Intertemporal Consumption Among the Rural Poor of India. In: Asia-Pacific Advances in Consumer Research.

Carvalho, S W and Samu, S and Sivaramakrishnan, S (2011) The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands: A schema congruity perspective. Journal of International Consumer Marketing, 23 (2). pp. 135-150. ISSN 1528-7068

Samu, S and Wymer, W (2009) The effect of fit and dominance in cause marketing communications. Journal of Business Research, 62 (4). pp. 432-440. ISSN 1178-8933

Wymer, W and Samu, S (2009) The influence of cause marketing associations on product and cause brand value. International Journal of Nonprofit and Voluntary Sector Marketing, 14 (1). pp. 1-20. ISSN 1465-4520

Bhatnagar, N and Samu, S (2009) The impact of smokers' group-membership and activist gender on tolerance for smoking, receptiveness and perceived susceptibility to anti-smoking messages, and likelihood of anti-smoking activism. Journal of Nonprofit and Public Sector Marketing, 21 (2). pp. 113-138. ISSN 1540-6997

Litz, R A and Samu, S (2008) Altruistic by association, altruistic for advantage? Buying groups and small firm community involvement. Nonprofit and Voluntary Sector Quarterly, 37 (4). pp. 646-667. ISSN 1552-7395

Samu, S and Bhatnagar, N (2008) The efficacy of anti‐smoking advertisements: the role of source, message, and individual characteristics. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3). pp. 237-250. ISSN 1465-4520

Indian school of Business

Samu, S and Krishnan, H S (2010) Brand related information as context: The impact of brand name characteristics on memory and choice. Journal of the Academy of Marketing Science, 38 (4). pp. 456-470. ISSN 1552-7824