Browse by ISB Authors

Indian School of Business

Uppal, A and Kumar, N and Gangwar, M (2026) Multihoming Alliances and Price Competition. Journal of Marketing Research, 63 (3). pp. 464-480. ISSN 1547-7193

Timoumi, A and Uppal, A (2025) Bricks Processing Returns for Clicks: Can Foes Become Friends? Marketing Science, 44 (6). pp. 1428-1445. ISSN 1526-548X

Kopalle, P K and Gangwar, M and Uppal, A (2024) Commentary on “AI is Changing the World: For Better or for Worse?”. Journal of Macromarketing, 44 (4). pp. 886-891. ISSN 0276-1467

Wichmann, J R K and Uppal, A and Sharma, A and Dekimpe, M G (2022) A global perspective on the marketing mix across time and space. International Journal of Research in Marketing, 39 (2). pp. 502-521. ISSN 0167-8116

Uppal, A and Raju, J S (2017) The Effect of Content Providers' Ability to Charge End-Users on the Network Neutrality Debate. Working Paper. SSRN.

Panjwani, S and Uppal, A and Cutrell, E (2011) Script-agnostic Reflow of Text in Document Images. In: Proceedings of the 13th International Conference on Human Computer Interaction with Mobile Devices and Services.