Browse by ISB Authors

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Number of items: 19.


Mehra, A and Sajeesh, S and Voleti, S (2020) Impact of Reference Prices on Product Positioning and Profits. Production and Operations Management, 29 (4). pp. 882-892.

Bradlow, E T and Gangwar, M and Kopalle, P and Voleti, S (2017) The Role of Big Data and Predictive Analytics in Retailing. Journal of Retailing, 93 (1). pp. 79-95.

Voleti, S and Srinivasan, V and Ghosh, P (2016) An Approach to Improve the Predictive Power of Choice-Based Conjoint Analysis. International Journal of Research in Marketing.

Voleti, S and Gangwar, M and Kopalle, P K (2016) Why the Dynamics of Competition Matter for Category Profitability. Journal of Marketing.

Voleti, S (2015) A Multimarket Analysis of Inter-dependent Consumer Response Sensitivities. Review of Marketing Science.

Voleti, S and Kopalle, P K and Ghosh, P (2015) An Interproduct Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store-Level Data. Management Science, 61 (11). pp. 2720-2738.

Voleti, S and Ghosh, P (2014) A non-parametric model of residual brand equity in hierarchical branding structures with application to US beer data. Journal of the Royal Statistical Society. Series A: Statistics in Society, 177 (1). pp. 135-152.

Voleti, S and Ghosh, P (2013) A robust approach to measure latent time-varying equity in hierarchical branding structures. Quantitative Marketing and Economics, 11 (3). pp. 289-319.

Ramachandran, K and Voleti, S (2004) Business Process Outsourcing (BPO) Emerging Scenario and Strategic Options for IT-enabled Services. Vikalpa: The Journal for Decision Makers, 29 (01). pp. 49-62.

Book Chapter

Voleti, S (2019) Data Collection. In: International Series in Operations Research & Management Science. Springer. ISBN 978-3-319-68837-4

Voleti, S and Sethuraman, R (2015) Are National Brands More Promotion Elastic Than Store Brands? In: Advances in National Brand and Private Label Marketing. Springer Proceedings in Business and Economics . Springer International Publishing, pp. 63-70. ISBN 978-3-319-20181-8


Mehra, A and Sajeesh, S and Voleti, S (2016) Impact of Reference Prices on Positioning and Advertising in Non-Durable Goods Markets. Working Paper. SSRN. (Submitted)

Galande, A and Satyavageeswaran, P and Voleti, S (2016) Inter-Firm Similarity and Influence in the Latent Space of Business Strategy: A Textspatial Modeling Approach. Working Paper. SSRN.

Voleti, S and Bharadwaj, S (2015) Bayesian Estimation and Clustering of Latent Attitudinal Parameters Using Cross-Sectional Survey Data: Application to an Online Banking Survey. Working Paper. SSRN. (Submitted)

Voleti, S and Sethuraman, R (2015) Testing the Traditional View of National Brands and Store Brands: A Comparison of Response Elasticities and Intangible Brand Effects. Working Paper. SSRN.

Voleti, S (2014) An Empirical Investigation of Spatial Externalities in Product Arrangements on Retail Shelves. Working Paper. SSRN. (Submitted)

Voleti, S (2010) A Bayesian Nonparametric Approach to Residual Brand Equity Estimation. Working Paper. SSRN. (Submitted)

Voleti, S and Nelson, P E and Ghosh, P (2010) Estimation of Residual Equity in Hierarchical Branding Structures: A Nonparametric Approach on Aggregate Beer Category Data. Working Paper. Indian School of Business, Hyderabad.


Voleti, S (2009) Estimating Brand Equity from Aggregate Data. PhD thesis, University of Rochester.

This list was generated on Sun Jul 3 05:50:38 2022 IST.