Browse by ISB Authors

Article

Zerrillo, P C (2018) Integrity, meritocracy and inclusiveness: Singapore's core values. Asian Management Insights, 5 (2). pp. 6-11. ISSN 2315-4284

Yang, L K and Zerrillo, P C (2018) Negotiating the Legal Systems in ASEAN. Asian Management Insights, 5 (1). ISSN 2315-4284

Joshi, H and Dula, C and Zerrillo, P C (2018) The transformation of Globe Telecom. Asian Management Insights, 5 (2). pp. 52-58. ISSN 2315-4284

Anderson, J C and Zerrillo, P C and Wang, L O (2008) Estimating Firm-Specific and Relational Properties in Interorganizational Relationships in Marketing. Journal of Business-to-Business Marketing, 13 (4). pp. 29-67. ISSN 1547-0628

Zerrillo, P C and Thomas, G M (2007) Developing brands and emerging markets: An empirical application. Place Branding and Public Diplomacy, 3 (1). pp. 86-99. ISSN 1751-8059

Peterson, R A and Smith, K H and Zerrillo, P C (1999) Trademark dilution and the practice of marketing. Journal of the Academy of Marketing Science, 27 (2). pp. 255-268. ISSN 1552-7824

Shervani, T and Zerrillo, P C (1997) The albatross of product innovation. Business Horizons, 40 (1). pp. 57-62. ISSN 1873-6068

Zerrillo, P C and lacobucci, D (1995) Trade promotions: A call for a more rational approach. Business Horizons, 38 (4). pp. 69-76. ISSN 1873-6068

Book Chapter

Zerrillo, P C and Raina, R (1996) Marketing Networks: A New Entrant's Approach to Network Equity. In: Networks in Marketing. SAGE Publications Inc, Thousand Oaks, USA, pp. 205-220. ISBN 9781483327723

Book

Zerrillo, P C and Joshi, H and Itthiopassagul, P (2020) Start-up Thailand: The Entrepreneurs' Journey. WORLD SCIENTIFIC, Toh Tuck Link, Singapore. ISBN 9789811216183

Zerrillo, P C (2018) The Case for Cases: Teaching with Cases. World Scientific, Singapore. ISBN 9789813273368