Browse by ISB Authors

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Number of items: 16.


Zerrillo, P C (2018) Integrity, meritocracy and inclusiveness: Singapore's core values. Asian Management Insights, 5 (2). pp. 6-11.

Yang, L K and Zerrillo, P C (2018) Negotiating the Legal Systems in ASEAN. Asian Management Insights, 5 (1).

Joshi, H and Dula, C and Zerrillo, P C (2018) The transformation of Globe Telecom. Asian Management Insights, 5 (2). pp. 52-58.

Anderson, J C and Zerrillo, P C and Wang, L O (2008) Estimating Firm-Specific and Relational Properties in Interorganizational Relationships in Marketing. Journal of business to business marketing, 13 (4). pp. 29-67.

Zerrillo, P C and Thomas, G M (2007) Developing brands and emerging markets: An empirical application. Place Branding and Public Diplomacy, 3 (1). pp. 86-99.

Peterson, R A and Smith, K H and Zerrillo, P C (1999) Trademark dilution and the practice of marketing. Journal of the Academy of Marketing Science, 27 (2). p. 255.

Shervani, T and Zerrillo, P C (1997) The albatross of product innovation. Business Horizons, 40 (1). 57 - 62.

Zerrillo, P C and lacobucci, D (1995) Trade promotions: A call for a more rational approach. Business Horizons, 38 (4). 69 - 76.

Book Chapter

Zerrillo, P C and Raina, R (1996) Marketing Networks: A New Entrant's Approach to Network Equity. In: Networks in Marketing. SAGE Publications Inc, pp. 205-220. ISBN 9781483327723


Zerrillo, P C and Joshi, H and Itthiopassagul, P (2020) Start-up Thailand: The Entrepreneurs' Journey. WORLD SCIENTIFIC. ISBN 9789811216183

Zerrillo, P C (2018) The Case for Cases: Teaching with Cases. World Scientific. ISBN 9789813273368

Teaching Resource

Zerrillo, P C and Wong, A (2018) City Mart: Creating an Ecosystem and Corporate Synergies in The Myanmar Market; A Blueprint For Expanding in Frontier Economies. [Teaching Resource]

Zerrillo, P C and Wong, A (2018) Kova: Becoming a Vietnamese Household Name in Paint. [Teaching Resource]

Zerrillo, P C and Joshi, H (2018) Thien Long Group Corporation: Stationery Success in Vietnam, Dynamic Ambition Beyond. [Teaching Resource]

Zerrillo, P C and Mittal, S and Joshi, H and Mitsumasu, A (2016) Japan Airlines: Turning Around to Take Off Again. [Teaching Resource]

Venzin, M and Bardolet, D and Zerrillo, P C and Chan, C W (2016) Prysmian Group in Asia Pacific: Implementing Strategy. [Teaching Resource]

This list was generated on Sun Jul 3 05:54:19 2022 IST.