Items where Year is 1999

Barua, A and Desai, P S and Srivastava, R K (1999) Economic Perspectives on Digital Marketing. Working Paper. Emory University.

Chowdhry, B and Howe, J T B (1999) Corporate Risk Management for Multinational Corporations: Financial and Operational Hedging Policies. Review of Finance, 2 (2). pp. 229-246. ISSN 1572-3097

Kim, N and Bridges, E and Srivastava, R K (1999) A Simultaneous Model for Innovative Product Category Sales Diffusion and Competitive Dynamics. International Journal of Research in Marketing, 16 (2). pp. 95-111. ISSN 1873-8001

Kim, N and Srivastava, R K and Jan, H K (1999) An initial and repeat purchase legit model for multi-generation technological product markets. In: Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers.

Murnighan, J K and Babcock, L and Thompson, L and Pillutla, M (1999) The Information Dilemma in Negotiations: Effects of Experience, Incentives, and Integrative Potential. International Journal of Conflict Management, 10 (4). pp. 313-339. ISSN 1044-4068

Peterson, R A and Smith, K H and Zerrillo, P C (1999) Trademark dilution and the practice of marketing. Journal of the Academy of Marketing Science, 27 (2). pp. 255-268. ISSN 1552-7824

Pillutla, M and Chen, X P (1999) Social Norms and Cooperation in Social Dilemmas: The Effects of Context and Feedback. Organizational Behavior and Human Decision Processes, 78 (2). pp. 81-103. ISSN 0749-5978

Ramnarayan, S and Nair, U (1999) Fostering organizational learning process: evidence from an R&D organization. Journal of Euro-Asian Management, 5 (2). pp. 113-142. ISSN 0859-449X

Ratneshwar, S and Shocker, A D and Cotte, J and Srivastava, R K (1999) Product, person, and purpose: putting the consumer back into theories of dynamic market behaviour. Journal of Strategic Marketing, 7 (3). pp. 191-208. ISSN 1466-4488

Srivastava, R K and Shervani, T A and Fahey, L (1999) Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing. Journal of Marketing, 63 (4). pp. 168-179. ISSN 1547-7185