Items where Year is 1999

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Number of items: 9.


Barua, A and Desai, P S and Srivastava, R K (1999) Economic Perspectives on Digital Marketing. Working Paper. Emory University. (Unpublished)


Kim, N and Bridges, E and Srivastava, R K (1999) A Simultaneous Model for Innovative Product Category Sales Diffusion and Competitive Dynamics. International Journal of Research in Marketing, 16 (2).

Kim, N and Srivastava, R K and Jan, H K (1999) An initial and repeat purchase legit model for multi-generation technological product markets. In: Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers.


Murnighan, J K and Babcock, L and Thompson, L and Pillutla, M (1999) THE INFORMATION DILEMMA IN NEGOTIATIONS: EFFECTS OF EXPERIENCE, INCENTIVES, AND INTEGRATIVE POTENTIAL. International Journal of Conflict Management, 10 (4). pp. 313-339. ISSN 1044-4068


Peterson, R A and Smith, K H and Zerrillo, P C (1999) Trademark dilution and the practice of marketing. Journal of the Academy of Marketing Science, 27 (2). p. 255.

Pillutla, M and Chen, X P (1999) Social Norms and Cooperation in Social Dilemmas: The Effects of Context and Feedback. Organizational Behavior and Human Decision Processes, 78 (2). pp. 81-103. ISSN 0749-5978


Ramnarayan, S and Nair, U (1999) Fostering organizational learning process: evidence from an R&D organization. Journal of Euro-Asian Management, 5 (2). pp. 113-142.

Ratneshwar, S and Shocker, A D and Cotte, J and Srivastava, R K (1999) Product, person, and purpose: putting the consumer back into theories of dynamic market behaviour. Journal of Strategic Marketing, 7 (3). pp. 191-208.


Srivastava, R K and Shervani, T A and Fahey, L (1999) Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing. Journal of Marketing, 63 (4_supp). pp. 168-179.

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