Country-of-origin image: measurement and cross-national testing

Pereira, A and Hsu, C C and Kundu, S K (2005) Country-of-origin image: measurement and cross-national testing. Journal of Business Research, 58 (1). 103 - 106.

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Abstract

The importance of country-of-origin as a cue in consumer choice behavior is well established in the international business literature. However, little research has been done in conceptualizing and measuring the specific construct of country-of-origin. This research attempts to show that country-of-origin is rooted in the construct of country-image and makes a case for the measurement of the broad construct of country-of-origin image (COI). We test and revise an existing scale of COI and attempt to validate it with data from China, Taiwan, and India.

Affiliation:	John Cook School of Business, Saint Louis University, USA
ISB Creators:	ISB Creators ORCiD Pereira, A UNSPECIFIED
Item Type:	Article
Additional Information:	Cross-Cultural Consumer and Business Research
Uncontrolled Keywords:	Cross-national testing
Subjects:	Marketing Organization Behavior
Depositing User:	LRC ISB
Date Deposited:	13 Jun 2015 09:52
Last Modified:	13 Jun 2015 19:10
URI:	http://eprints.exchange.isb.edu/id/eprint/399
Publisher URL:	http://dx.doi.org/10.1016/S0148-2963(02)00479-4
Related URLs:	Google Scholar

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