Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets

Srivastava, R K and McInish, T H and Wood, R A and Capraro, A J (1997) Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets. Corporate Reputation Review, 1 (1). pp. 61-68.

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Abstract

A question invariably recurs in discussions about corporate reputation: are they cause,consequence, or epiphenomenon? That is: do they have an independent causal effect oncorporate performance; are they a consequence of good financial performance? Or are theyan incidental by-product? The second day of the conference began with a review of avail-able evidence of the possible financial impact of corporate reputations. The followingpanelists discussed their prepared papers:

Affiliation:

Indian School of Business

ISB Creators:

ISB Creators	ORCiD
Srivastava, R K	https://orcid.org/0000-0002-5236-2375

Item Type:

Article

Additional Information:

The research paper was published by the author with the affiliation of University of Texas.

Uncontrolled Keywords:

reputation, image, identity, brand, stakeholder, communications, intangibles, philanthropy, advertising ,positioning, corporate, branding, e-communication

Subjects:

Marketing

Depositing User:

Veeramani R

Date Deposited:

09 May 2019 09:24

Last Modified:

09 May 2019 09:24

URI:

http://eprints.exchange.isb.edu/id/eprint/938

Publisher URL:

https://doi.org/10.1057/palgrave.crr.1540018