Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets

Srivastava, R K and McInish, T H and Wood, R A and Capraro, A J (1997) Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets. Corporate Reputation Review, 1 (1). pp. 61-68.

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Abstract

A question invariably recurs in discussions about corporate reputation: are they cause,consequence, or epiphenomenon? That is: do they have an independent causal effect oncorporate performance; are they a consequence of good financial performance? Or are theyan incidental by-product? The second day of the conference began with a review of avail-able evidence of the possible financial impact of corporate reputations. The followingpanelists discussed their prepared papers:

Affiliation: Indian School of Business
ISB Creators:
ISB CreatorsORCiD
Srivastava, R Khttps://orcid.org/0000-0002-5236-2375
Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of University of Texas.
Uncontrolled Keywords: reputation, image, identity, brand, stakeholder, communications, intangibles, philanthropy, advertising ,positioning, corporate, branding, e-communication
Subjects: Marketing
Depositing User: Veeramani R
Date Deposited: 09 May 2019 09:24
Last Modified: 09 May 2019 09:24
URI: http://eprints.exchange.isb.edu/id/eprint/938
Publisher URL: https://doi.org/10.1057/palgrave.crr.1540018
Publisher OA policy: http://sherpa.ac.uk/romeo/issn/1363-3589/
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