Srivastava, R K and McInish, T H and Wood, R A and Capraro, A J
(1997)
Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets.
Corporate Reputation Review, 1 (1).
pp. 61-68.
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Abstract
A question invariably recurs in discussions about corporate reputation: are they cause,consequence, or epiphenomenon? That is: do they have an independent causal effect oncorporate performance; are they a consequence of good financial performance? Or are theyan incidental by-product? The second day of the conference began with a review of avail-able evidence of the possible financial impact of corporate reputations. The followingpanelists discussed their prepared papers:
Affiliation: |
Indian School of Business
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ISB Creators: |
ISB Creators | ORCiD |
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Srivastava, R K | https://orcid.org/0000-0002-5236-2375 |
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Item Type: |
Article
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Additional Information: |
The research paper was published by the author with the affiliation of University of Texas. |
Uncontrolled Keywords: |
reputation, image, identity, brand, stakeholder, communications, intangibles, philanthropy, advertising ,positioning, corporate, branding, e-communication |
Subjects: |
Marketing |
Depositing User: |
Veeramani R
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Date Deposited: |
09 May 2019 09:24 |
Last Modified: |
09 May 2019 09:24 |
URI: |
http://eprints.exchange.isb.edu/id/eprint/938 |
Publisher URL: |
https://doi.org/10.1057/palgrave.crr.1540018 |
Publisher OA policy: |
http://sherpa.ac.uk/romeo/issn/1363-3589/ |
Related URLs: |
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