Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets

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Srivastava, R K and McInish, T H and Wood, R A and Capraro, A J (1997) Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets. Corporate Reputation Review, 1 (1). pp. 61-68. ISSN 1479-1889

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Publisher URL: https://doi.org/10.1057/palgrave.crr.1540018

Abstract

A question invariably recurs in discussions about corporate reputation: are they cause,consequence, or epiphenomenon? That is: do they have an independent causal effect oncorporate performance; are they a consequence of good financial performance? Or are theyan incidental by-product? The second day of the conference began with a review of avail-able evidence of the possible financial impact of corporate reputations. The followingpanelists discussed their prepared papers:

Item Type:	Article
Additional Information:	The research paper was published by the author with the affiliation of University of Texas.
Subjects:	Marketing
Date Deposited:	09 May 2019 09:24
Last Modified:	09 Jul 2023 10:01
URI:	https://eprints.exchange.isb.edu/id/eprint/938

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