Strategic Plarming in Small Enterprises: Some Empirical Evidence

Ramachandran, K (1994) Strategic Plarming in Small Enterprises: Some Empirical Evidence. Vikalpa, 19 (3). pp. 47-56. ISSN 2395-3799

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What are the core elements of a strategic planning system for small enterprises? Does it range from understanding of the environment to preparation of detailed written plans?Based on available literature and a study of 117 small firms in Ahmedabad, this article by K Ramachandran focuses on this topic and discusses the nature of strategic planning that may be appropriate for small firms.

Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of Indian Institute of Management, Ahmedabad.
Subjects: Entrepreneurship
Business Strategy
Date Deposited: 21 Jun 2019 12:25
Last Modified: 09 Jul 2023 11:11

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