An Analysis of E-Business Adoption and Its Impact on Business Performance

Wu, F and Mahajan, V and Balasubramanyan, S (2003) An Analysis of E-Business Adoption and Its Impact on Business Performance. Journal of the Academy of Marketing Science, 31 (4). pp. 425-447.

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Across industries, firms have adopted e-business initiatives to better manage their internal business processes as well as their interfaces with the environment. In this study, a unified framework that captures the antecedents of e-business adoption, adoption intensity, and performance outcomes is proposed and empirically tested using data collected from senior managers in four technology-intensive industries. Applying a framework that captures the intensity of e-business adoption across four business process domains, the authors find that the antecedents and performance outcomes of e-business adoption are best studied in a process-specific context. They find, for example, that while the communication and internal administration aspects of e-business positively affect performance outcomes, the more high-profile activities related to online order taking and e-procurement do not. The authors 'findings provide the foundation for a more rigorous study of e-business.

Affiliation: Indian School of Business
ISB Creiators:
ISB Creators
Mahajan, V
Item Type: Article
Uncontrolled Keywords: Innovation adoption; IT business value; Marketing strategy; Radical innovation; Technology adoption
Subjects: Marketing
Business Strategy
Depositing User: LRC ISB
Date Deposited: 23 Oct 2014 05:30
Last Modified: 12 Mar 2019 05:25
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