The albatross of product innovation

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Shervani, T and Zerrillo, P C (1997) The albatross of product innovation. Business Horizons, 40 (1). pp. 57-62. ISSN 1873-6068

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Publisher URL: https://doi.org/10.1016/S0007-6813(97)90026-4

Abstract

Product innovation is the driving force behind many of today’s most successful companies. These firms have devoted tremendous resources to the new product development process in a dynamic attempt to meet the needs of the marketplace. New products are, in fact, a central element of their competitive strategy. The potential benefits of successful product innovation-prolonged growth, superior returns, strong investor interest, esprit de corps among employees-are undeniable. However, the question arises: Are there conditions under which product innovation can detract from corporate performance?

Item Type:	Article
Additional Information:	The research paper was published by the author with the affiliation of The University of Texas at Austin.
Subjects:	Business Innovation Marketing
Date Deposited:	16 Jul 2019 19:37
Last Modified:	10 Jul 2023 11:20
URI:	https://eprints.exchange.isb.edu/id/eprint/1273

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