Markdowns in Seasonal Conspicuous Goods

Arifoğlu, K and Deo, S and Iravani, S M. R (2020) Markdowns in Seasonal Conspicuous Goods. Marketing Science, 39 (5). pp. 1016-1029. ISSN 1526-548X

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Publisher URL: https://doi.org/10.1287/mksc.2020.1223

Abstract

This paper studies pricing and rationing strategies of luxury retailers and identifies exclusivity-seeking consumer behavior as another rational behind price markdowns in seasonal conspicuous goods.

Item Type:	Article
Subjects:	Marketing
Date Deposited:	24 Oct 2020 03:07
Last Modified:	12 Jul 2023 20:28
URI:	https://eprints.exchange.isb.edu/id/eprint/1395

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