Markdowns in Seasonal Conspicuous Goods

Arifoğlu, K and Deo, S and Iravani, S M. R (2020) Markdowns in Seasonal Conspicuous Goods. Marketing Science, 39 (5). pp. 1016-1029. ISSN 1526-548X

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This paper studies pricing and rationing strategies of luxury retailers and identifies exclusivity-seeking consumer behavior as another rational behind price markdowns in seasonal conspicuous goods.

Item Type: Article
Subjects: Marketing
Date Deposited: 24 Oct 2020 03:07
Last Modified: 12 Jul 2023 20:28

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