Markdowns in Seasonal Conspicuous Goods
Arifoğlu, K and Deo, S and Iravani, S M. R (2020) Markdowns in Seasonal Conspicuous Goods. Marketing Science, 39 (5). pp. 1016-1029.
Full text not available from this repository. (Request a copy)Abstract
This paper studies pricing and rationing strategies of luxury retailers and identifies exclusivity-seeking consumer behavior as another rational behind price markdowns in seasonal conspicuous goods.
| Affiliation: | Indian School of Business |
|---|---|
| ISB Creiators: |
ISB Creators ORCiD Deo, S http://orcid.org/0000-0002-3233-6014 |
| Item Type: | Article |
| Uncontrolled Keywords: | Conspicuous Consumption, Strategic Consumers, Luxury Products, Markdown Pricing, Buying Frenzy |
| Subjects: | Marketing |
| Depositing User: | Gurusrinivasan K |
| Date Deposited: | 24 Oct 2020 03:07 |
| Last Modified: | 25 Nov 2021 18:19 |
| URI: | https://eprints.exchange.isb.edu/id/eprint/1395 |
| Publisher URL: | https://doi.org/10.1287/mksc.2020.1223 |
| Publisher OA policy: | https://v2.sherpa.ac.uk/id/publication/15003 |
| Related URLs: |
Actions (login required)
 |
View Item |
|
Statistics for this ePrint Item |