Markdowns in Seasonal Conspicuous Goods

Arifoğlu, K and Deo, S and Iravani, S M. R (2020) Markdowns in Seasonal Conspicuous Goods. Marketing Science, 39 (5). pp. 1016-1029.

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Abstract

This paper studies pricing and rationing strategies of luxury retailers and identifies exclusivity-seeking consumer behavior as another rational behind price markdowns in seasonal conspicuous goods.

Item Type: Article
Subjects: Marketing
Depositing User: Gurusrinivasan K
Date Deposited: 24 Oct 2020 03:07
Last Modified: 25 Nov 2021 18:19
URI: https://eprints.exchange.isb.edu/id/eprint/1395