Markdowns in Seasonal Conspicuous Goods

Arifoğlu, K and Deo, S and Iravani, S M. R (2020) Markdowns in Seasonal Conspicuous Goods. Marketing Science, 39 (5). pp. 1016-1029.

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Abstract

This paper studies pricing and rationing strategies of luxury retailers and identifies exclusivity-seeking consumer behavior as another rational behind price markdowns in seasonal conspicuous goods.

Affiliation:	Indian School of Business
ISB Creators:	ISB Creators ORCiD Deo, S http://orcid.org/0000-0002-3233-6014
Item Type:	Article
Uncontrolled Keywords:	Conspicuous Consumption, Strategic Consumers, Luxury Products, Markdown Pricing, Buying Frenzy
Subjects:	Marketing
Depositing User:	Gurusrinivasan K
Date Deposited:	24 Oct 2020 03:07
Last Modified:	01 Feb 2021 02:55
URI:	http://eprints-new.exchange.isb.edu/id/eprint/1395
Publisher URL:	https://doi.org/10.1287/mksc.2020.1223
Publisher OA policy:	https://v2.sherpa.ac.uk/id/publication/15003
Related URLs:	Social Science Research Network Google Scholar

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