Markdowns in Seasonal Conspicuous Goods

Arifoğlu, K and Deo, S and Iravani, S M. R (2020) Markdowns in Seasonal Conspicuous Goods. Marketing Science, 39 (5). pp. 1016-1029.

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This paper studies pricing and rationing strategies of luxury retailers and identifies exclusivity-seeking consumer behavior as another rational behind price markdowns in seasonal conspicuous goods.

Affiliation: Indian School of Business
ISB Creators:
ISB Creators
Deo, S
Item Type: Article
Uncontrolled Keywords: Conspicuous Consumption, Strategic Consumers, Luxury Products, Markdown Pricing, Buying Frenzy
Subjects: Marketing
Depositing User: Gurusrinivasan K
Date Deposited: 24 Oct 2020 03:07
Last Modified: 01 Feb 2021 02:55
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