Markdowns in Seasonal Conspicuous Goods

Arifoğlu, K and Deo, S and Iravani, S M. R (2020) Markdowns in Seasonal Conspicuous Goods. Marketing Science, 39 (5). pp. 1016-1029.

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Abstract

This paper studies pricing and rationing strategies of luxury retailers and identifies exclusivity-seeking consumer behavior as another rational behind price markdowns in seasonal conspicuous goods.

Affiliation: Indian School of Business
ISB Creators:
ISB Creators
ORCiD
Deo, S
http://orcid.org/0000-0002-3233-6014
Item Type: Article
Uncontrolled Keywords: Conspicuous Consumption, Strategic Consumers, Luxury Products, Markdown Pricing, Buying Frenzy
Subjects: Marketing
Depositing User: Gurusrinivasan K
Date Deposited: 24 Oct 2020 03:07
Last Modified: 01 Feb 2021 02:55
URI: http://eprints-new.exchange.isb.edu/id/eprint/1395
Publisher URL: https://doi.org/10.1287/mksc.2020.1223
Publisher OA policy: https://v2.sherpa.ac.uk/id/publication/15003
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