Markdowns in Seasonal Conspicuous Goods
Arifoğlu, K and Deo, S and Iravani, S M. R (2020) Markdowns in Seasonal Conspicuous Goods. Marketing Science, 39 (5). pp. 1016-1029.
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Official URL: https://doi.org/10.1287/mksc.2020.1223
Abstract
This paper studies pricing and rationing strategies of luxury retailers and identifies exclusivity-seeking consumer behavior as another rational behind price markdowns in seasonal conspicuous goods.
| Item Type: | Article |
|---|---|
| Subjects: | Marketing |
| Depositing User: | Gurusrinivasan K |
| Date Deposited: | 24 Oct 2020 03:07 |
| Last Modified: | 25 Nov 2021 18:19 |
| URI: | https://eprints.exchange.isb.edu/id/eprint/1395 |
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