Markdowns in Seasonal Conspicuous Goods
Arifoğlu, K and Deo, S and Iravani, S M. R (2020) Markdowns in Seasonal Conspicuous Goods. Marketing Science, 39 (5). pp. 1016-1029.
Full text not available from this repository. (Request a copy)Abstract
This paper studies pricing and rationing strategies of luxury retailers and identifies exclusivity-seeking consumer behavior as another rational behind price markdowns in seasonal conspicuous goods.
Affiliation: | Indian School of Business |
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ISB Creators: |
ISB Creators ORCiD Deo, S http://orcid.org/0000-0002-3233-6014 |
Item Type: | Article |
Uncontrolled Keywords: | Conspicuous Consumption, Strategic Consumers, Luxury Products, Markdown Pricing, Buying Frenzy |
Subjects: | Marketing |
Depositing User: | Gurusrinivasan K |
Date Deposited: | 24 Oct 2020 03:07 |
Last Modified: | 01 Feb 2021 02:55 |
URI: | http://eprints-new.exchange.isb.edu/id/eprint/1395 |
Publisher URL: | https://doi.org/10.1287/mksc.2020.1223 |
Publisher OA policy: | https://v2.sherpa.ac.uk/id/publication/15003 |
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