Return of the Dinosaurs

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Houlder, D and Nandkishore, D and Sarkar, S (2018) Return of the Dinosaurs. London Business School Review, 29 (1). pp. 46-49. ISSN 2057-1607

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Publisher URL: https://doi.org/10.1111/2057-1615.12217

Abstract

They're big, they're old and they're out of fashion – but don't write off the long–established corporate giants, say Dominic Houlder, Nandu Nandkishore and Sayan Sarkar.

Item Type:	Article
Additional Information:	The research paper was published by the author with the affiliation of London Business School.
Subjects:	Marketing
Date Deposited:	03 Apr 2021 06:52
Last Modified:	11 Jul 2023 19:14
URI:	https://eprints.exchange.isb.edu/id/eprint/1432

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