RETURN OF THE DINOSAURS

Houlder, D and Nandkishore, D and Sarkar, S (2018) RETURN OF THE DINOSAURS. London Business School Review, 29 (1). pp. 46-49. ISSN 20571607

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Abstract

They're big, they're old and they're out of fashion – but don't write off the long–established corporate giants, say Dominic Houlder, Nandu Nandkishore and Sayan Sarkar.

Affiliation: Indian School of Business
ISB Creiators:
ISB Creators
ORCiD
Nandkishore, D
UNSPECIFIED
Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of London Business School.
Uncontrolled Keywords: Marketing
Subjects: Marketing
Depositing User: Gurusrinivasan K
Date Deposited: 03 Apr 2021 06:52
Last Modified: 03 Apr 2021 07:24
URI: https://eprints.exchange.isb.edu/id/eprint/1432
Publisher URL: https://doi.org/10.1111/2057-1615.12217
Publisher OA policy: https://onlinelibrary.wiley.com/doi/abs/10.1111/2057-1615.12217
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