RETURN OF THE DINOSAURS
Houlder, D and Nandkishore, D and Sarkar, S (2018) RETURN OF THE DINOSAURS. London Business School Review, 29 (1). pp. 46-49. ISSN 20571607
Full text not available from this repository. (Request a copy)Abstract
They're big, they're old and they're out of fashion – but don't write off the long–established corporate giants, say Dominic Houlder, Nandu Nandkishore and Sayan Sarkar.
Affiliation: | Indian School of Business |
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ISB Creiators: |
ISB Creators ORCiD Nandkishore, D UNSPECIFIED |
Item Type: | Article |
Additional Information: | The research paper was published by the author with the affiliation of London Business School. |
Uncontrolled Keywords: | Marketing |
Subjects: | Marketing |
Depositing User: | Gurusrinivasan K |
Date Deposited: | 03 Apr 2021 06:52 |
Last Modified: | 03 Apr 2021 07:24 |
URI: | https://eprints.exchange.isb.edu/id/eprint/1432 |
Publisher URL: | https://doi.org/10.1111/2057-1615.12217 |
Publisher OA policy: | https://onlinelibrary.wiley.com/doi/abs/10.1111/2057-1615.12217 |
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