Exploration of Service Transition Strategies – Evidence from IT Systems Integrators

"Identification of Transformation Strategies for Product Centric IT Systems Integration firms under competitive & disruptive pressures to enhance firm performance through Service Transition”. The research procedure includes literature review to derive insights from relevant journals and consultants’ reports and apply these insights to conduct an experiment on transformation in a firm which is directly affected by changing customer needs and innovation. A number of research questions are tested through field experiments. The procedure also includes interviews of industry experts on how the industry has been impacted by change in customer needs and innovation and whether they feel transformation through specific services is important. If yes, then their recommendations on specific services are Important Finally the outcomes of the experiments are analysed enabling us to identify specific strategies of transformation of a product centric firm to a consulting one, through service transition