Determination of Adopter Categories by Using Innovation Diffusion Models

Mahajan, V and Muller, E and Srivastava, R K (1990) Determination of Adopter Categories by Using Innovation Diffusion Models. Journal of Marketing Research, 27 (1). pp. 37-50. ISSN 0022-2437

Full text not available from this repository. (Request a copy)

Item Type:	Article
Additional Information:	The research paper was published by the author with the affiliation of The University of Texas at Austin
Subjects:	Marketing
Date Deposited:	06 Aug 2023 16:40
Last Modified:	06 Aug 2023 16:40
URI:	https://eprints.exchange.isb.edu/id/eprint/1840

Actions (login required)

View Item