Performance and Challenges of Newspapers in India: A Case Study on English versus Vernacular Dailies in India

Newspapers has shown steep decline of circulation and advertising revenue in the west. Online advertising is taking away the majority of advertising revenue from print Increasing printing costs also a major concern for the decline of profits of newspapers. Asian countries like Japan, China and India is not seeing any immediate threat for daily newspapers as these countries are dominated by vernacular dailies compared to English language dailies. This paper will highlight the performance and challenges of English and vernacular daily newspapers in India. It will also highlight the impact of technology of daily newspapers in India.