Country-of-origin image: measurement and cross-national testing

Pereira, A and Hsu, C C and Kundu, S K (2005) Country-of-origin image: measurement and cross-national testing. Journal of Business Research, 58 (1). pp. 103-106. ISSN 0148-2963

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The importance of country-of-origin as a cue in consumer choice behavior is well established in the international business literature. However, little research has been done in conceptualizing and measuring the specific construct of country-of-origin. This research attempts to show that country-of-origin is rooted in the construct of country-image and makes a case for the measurement of the broad construct of country-of-origin image (COI). We test and revise an existing scale of COI and attempt to validate it with data from China, Taiwan, and India.

Item Type: Article
Additional Information: Cross-Cultural Consumer and Business Research
Subjects: Marketing
Organizational Behaviour
Date Deposited: 13 Jun 2015 09:52
Last Modified: 09 Jul 2023 13:31

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