Country-of-origin image: measurement and cross-national testing

Pereira, A and Hsu, C C and Kundu, S K (2005) Country-of-origin image: measurement and cross-national testing. Journal of Business Research, 58 (1). 103 - 106.

Full text not available from this repository. (Request a copy)


The importance of country-of-origin as a cue in consumer choice behavior is well established in the international business literature. However, little research has been done in conceptualizing and measuring the specific construct of country-of-origin. This research attempts to show that country-of-origin is rooted in the construct of country-image and makes a case for the measurement of the broad construct of country-of-origin image (COI). We test and revise an existing scale of COI and attempt to validate it with data from China, Taiwan, and India.

Affiliation: John Cook School of Business, Saint Louis University, USA
ISB Creiators:
ISB Creators
Pereira, A
Item Type: Article
Additional Information: Cross-Cultural Consumer and Business Research
Uncontrolled Keywords: Cross-national testing
Subjects: Marketing
Organization Behavior
Depositing User: LRC ISB
Date Deposited: 13 Jun 2015 09:52
Last Modified: 13 Jun 2015 19:10
Publisher URL:
Related URLs:

Actions (login required)

View Item View Item
Statistics for DESI ePrint 399 Statistics for this ePrint Item