Consumer Attitudes toward Advertising: Does Culture Matter?

Dimensions

Pereira, A (2015) Consumer Attitudes toward Advertising: Does Culture Matter? In: Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer International Publishing, Virginia,USA, pp. 107-110. ISBN 9783319173948

Full text not available from this repository. (Request a copy)

Publisher URL: http://dx.doi.org/10.1007/978-3-319-17395-5_23

Abstract

This Paper focuses on the structure of consumer attitudes toward advertising. Specifically, this research examines differences, if any, between American and Latvian consumers on the factors that determine attitudes toward advertising.

Item Type:	Book Chapter
Subjects:	Business and Management Marketing
Date Deposited:	17 Jun 2015 17:42
Last Modified:	26 Jul 2023 12:01
URI:	https://eprints.exchange.isb.edu/id/eprint/424

Actions (login required)

: View Item