The Differential Impacts of Markets for Technology on the Value of Technological Resources: An Application of Group-Based Trajectory Models

This paper uses Group-Based Trajectory (GBT) Models to advance strategic management research, focusing on demonstrating the differential impacts of markets for technology on the value of technological capabilities. Group Based Trajectory (GBT) models, a statistical technique based on finite mixture models, can be used to discern heterogeneity based on an attribute of interest, especially when the heterogeneity changes or evolves over time, and when there is a lack of theoretical guidance to discern the basis of heterogeneity. We illustrate these advantages of GBT models in our study of how the moderating effect of markets for technology on the value of technological capability is itself moderated by firm types. We conclude with a discussion of potential uses of the method in strategic management research.