Incorporating choice dynamics in models of consumer behavior

Dimensions

McAlister, L and Srivastava, R K and Horowitz, J and Jones, M and Kamakura, W and Kulchitsky, J and Ratchford, B and Russel, G and Sultan, F and Yai, T and Weiss, D and Winer, R (1991) Incorporating choice dynamics in models of consumer behavior. Marketing Letters, 2 (3). pp. 241-252. ISSN 1573-059X

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Publisher URL: https://doi.org/10.1007/BF02404075

Abstract

This paper presents a framework for organizing and discussing factors influencing consumer choice dynamics, how these factors may be incorporated into models of buyer behavior and problems that may arise in estimating such models. The paper identifies research issues and delineates possible approaches.

Item Type:	Article
Additional Information:	The research paper was published by the author with the affiliation of University of Texas.
Subjects:	Marketing
Date Deposited:	03 May 2019 07:35
Last Modified:	10 Jul 2023 16:20
URI:	https://eprints.exchange.isb.edu/id/eprint/910

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