Part IV: How Do Reputations Affect Corporate Performance?: Has the Influence of Financial Performance on Reputation Measures Been Overstated?

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Capraro, A J and Srivastava, R K (1997) Part IV: How Do Reputations Affect Corporate Performance?: Has the Influence of Financial Performance on Reputation Measures Been Overstated? Corporate Reputation Review, 1. pp. 86-92. ISSN 1479-1889

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Publisher URL: https://doi.org/10.1057/palgrave.crr.1540023

Abstract

A question invariably recurs in discussions about corporate reputation: are they cause,consequence, or epiphenomenon? That is: do they have an independent causal effect oncorporate performance; are they a consequence of good financial performance? Or are theyan incidental by-product? The second day of the conference began with a review of avail-able evidence of the possible financial impact of corporate reputations. The followingpanelists discussed their prepared papers:

Item Type:	Article
Additional Information:	The research paper was published by the author with the affiliation of University of Texas.
Subjects:	Marketing
Date Deposited:	09 May 2019 08:51
Last Modified:	12 Jul 2023 17:47
URI:	https://eprints.exchange.isb.edu/id/eprint/937

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