Items where Author is "Fahey, L"

Article

Fahey, L and Srivastava, R K and Sharon, J S and Smith, D E (2001) Linking e-business and operating processes: The role of knowledge management. IBM Systems Journal, 40 (4). pp. 889-907. ISSN 0018-8670

Srivastava, R K and Fahey, L and Christensen, H K (2001) The resource-based view and marketing: The role of market-based assets in gaining competitive advantage. Journal of Management, 27 (6). pp. 777-802. ISSN 1557-1211

Srivastava, R K and Shervani, T A and Fahey, L (1999) Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing. Journal of Marketing, 63 (4). pp. 168-179. ISSN 1547-7185

Srivastava, R K and Shervani, T and Fahey, L (1998) Market-Based Assets and Shareholder Value: A Framework for Analysis. Journal of Marketing, 62 (1). pp. 2-18. ISSN 1547-7185

Srivastava, R K and Shervani, T A and Fahey, L (1997) Driving Shareholder Value: The Role of Marketing in Reducing Vulnerability and Volatility of Cash Flows. Journal of Market-Focused Management, 2 (1). pp. 49-64. ISSN 1572-8846

Monograph

Srivastava, R K and Fahey, L and Shervani, T A (2006) Building and Leveraging Market-Based Assets to Drive Marketplace Performance and Value. Technical Report. CRM.