Items where Author is "Kamakura, W"

Article

McAlister, L and Srivastava, R K and Horowitz, J and Jones, M and Kamakura, W and Kulchitsky, J and Ratchford, B and Russel, G and Sultan, F and Yai, T and Weiss, D and Winer, R (1991) Incorporating choice dynamics in models of consumer behavior. Marketing Letters, 2 (3). pp. 241-252. ISSN 1573-059X

Kamakura, W and Srivastava, R K (1982) Latent Trait Theory and Attitude Scaling: the Use of Information Functions For Item Selection. Advances in Consumer Research, 9. pp. 251-256. ISSN 0098-9258