Browse by ISB Authors

Group by: Item Type | Affiliation | No Grouping
Number of items: 10.

Indian School of Business

Pedada, K and Padigar, M and Sinha, A and Dass, M (2021) Developed market partner’s relative control and the termination likelihood of an international joint venture in an emerging market. Journal of Business Research, 135. pp. 295-303. ISSN 0148-2963

Singh, G and Roy, S K and Pedada, K and Jayasinghe, L (2021) Walmart's Jetblack: Managing Luxury Service on Conversational Commerce. [Teaching Resource]

Roy, S K and Singh, G and Pedada, K and Purkayastha, D (2020) Margiotta Food & Wine: Customer Service through Service Robots. [Teaching Resource]

Pedada, K and Arunachalam, S and Dass, M (2019) A theoretical model of the formation and dissolution of emerging market international marketing alliances. Journal of the Academy of Marketing Science.

Pedada, K and Shankar, V and Dass, M (2018) Negotiating International Marketing Joint Venture Dissolutions in Emerging Markets. Project Report. Indian School of Business. (Submitted)

Pedada, K (2018) Two studies on the determinants and effects of international marketing joint venture dissolutions in an emerging market. PhD thesis, Texas Tech University.

Moradi, M and Dass, M and Pedada, K (2017) An Investigation into the Role of Brand Affiliation and Content Emotions on Crowdfunding Success: An Extended Abstract. In: Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, pp. 611-615.

Nicole, H and Pedada, K (2014) The Future of Marketing in a Multi-channel and Multi-screen World. Project Report. Marketing Science Institute. (Submitted)

Pedada, K and Shankar, V and Dass, M The Effects of International Marketing Joint Venture Dissolutions on the Shareholder Value of Emerging Market Firms. Working Paper. UnSpecified. (Submitted)

Pedada, K and Kutti, K Marketing in Emerging Economies: The Indian Experience. Project Report. Marketing Science Institute. (Submitted)

This list was generated on Tue Oct 26 16:10:37 2021 IST.