Browse by ISB Authors

Article

Hewett, K and Hult, G T M and Mantrala, M K and Nim, N and Pedada, K (2022) Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions. International Journal of Research in Marketing, 39 (2). pp. 619-638. ISSN 0167-8116

Sinha, A and Pedada, K and Purkayastha, A and Srivastava, R K and Balani, S (2022) Digital Transformation as Disruptive Strategy: Using data and disruptive technology to unlock growth, build resilience, and create shareholder value. California Management Review. ISSN 2162-8564

Pedada, K and Padigar, M and Sinha, A and Dass, M (2021) Developed market partner’s relative control and the termination likelihood of an international joint venture in an emerging market. Journal of Business Research, 135. pp. 295-303. ISSN 0148-2963

Pedada, K and Arunachalam, S and Dass, M (2019) A theoretical model of the formation and dissolution of emerging market international marketing alliances. Journal of the Academy of Marketing Science, 48. pp. 826-847. ISSN 1552-7824

Book Chapter

Moradi, M and Dass, M and Pedada, K (2017) An Investigation into the Role of Brand Affiliation and Content Emotions on Crowdfunding Success: An Extended Abstract. In: Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, pp. 611-615. ISBN 9783319455952

Monograph

Sinha, A and Bagri, P and Pedada, K and Srivastava, R K (2022) Ecommerce Disrupted: Is Social Ecommerce the Future of Online Shopping? Working Paper. SSRN.

Venkatesan, R and Arunachalam, S and Pedada, K (2022) Short Run Effects of Generalized Data Protection Act on Returns from AI Acquisitions. Working Paper. NBER.

Pedada, K and Shankar, V and Dass, M (2018) Negotiating International Marketing Joint Venture Dissolutions in Emerging Markets. Project Report. Indian School of Business.

Nicole, H and Pedada, K (2014) The Future of Marketing in a Multi-channel and Multi-screen World. Project Report. Marketing Science Institute.