Items where Year is 1984

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Hoyer, W D and Srivastava, R K and Jacoby, J (1984) Sources of Miscomprehension in Television Advertising. Journal of Advertising, 13 (2). pp. 17-26.

Hoyer, W D and Srivastava, R K and Jacoby, J (1984) Sources of Miscomprehension in Television Advertising. Journal of Advertising, 13 (2). pp. 17-26.

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Kamakura, W A and Srivastava, R K (1984) Predicting Choice Shares under Conditions of Brand Interdependence. Journal of Marketing Research, 21 (4). pp. 420-434.

Kumar, V and Leone, R P and Srivastava, R K (1984) A Model of U.S. Automobile Demand. Advances in Consumer Research, 11. pp. 387-390.

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McInish, T H and Srivastava, R K (1984) EX-ANTE EXPECTATIONS AND PORTFOLIO SELECTION. Financial Review, 19 (1). pp. 84-96.

McInish, T H and Srivastava, R K (1984) The nature of individual investors' heterogeneous expectations. Journal of Economic Psychology, 5 (3). 251 - 263.

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Srivastava, R K and Alpert, M I and Shocker, A D (1984) A Customer-Oriented Approach for Determining Market Structures. Journal of Marketing, 48. pp. 32-45.

Srivastava, R K and Isakson, H R and Price, L and McInish, T H (1984) Analysis of the Characteristics of Individual Investors in Real Estate Securities and Income‐Producing Property. Real Estate Economics, 12 (4). pp. 521-541.

Srivastava, R K and McInish, T H and Price, L L (1984) Information costs and portfolio selection. Journal of Banking & Finance, 8 (3). 417 - 429.