Items where Author is "Mahajan, V"

Article

Mahajan, V and Wind, Y (2006) Capturing the ricochet economy. Harvard Business Review, 84 (11). pp. 25-26. ISSN 0017-8012

Prasad, A and Bronnenberg, B and Mahajan, V (2004) Product entry timing in dual distribution channels: The case of the movie industry. Review of Marketing Science, 2 (1). pp. 83-102. ISSN 1546-5616

Wu, Y and Balasubramanian, S and Mahajan, V (2004) When Is a Preannounced New Product Likely to Be Delayed? Journal of Marketing, 68 (2). pp. 101-113. ISSN 1547-7185

Haruvy, E and Mahajan, V and Prasad, A (2004) The effect of piracy on the market penetration of subscription software. Journal of Business, 77 (2 SUPP). pp. 81-107. ISSN 0021-9398

Prasad, A and Mahajan, V and Bronnenberg, B (2003) Advertising versus pay-per-view in electronic media. International Journal of Research in Marketing, 20 (1). pp. 13-30. ISSN 1873-8001

Wu, F and Mahajan, V and Balasubramanyan, S (2003) An Analysis of E-Business Adoption and Its Impact on Business Performance. Journal of the Academy of Marketing Science, 31 (4). pp. 425-447. ISSN 1552-7824

Prasad, A and Mahajan, V (2003) How many pirates should a software firm tolerate? An analysis of piracy protection on the diffusion of software. International Journal of Research in Marketing, 20 (4). pp. 337-353. ISSN 1873-8001

Huang, Z and Li, S X and Mahajan, V (2002) An analysis of manufacturer-retailer supply chain coordination in cooperative advertising. Decision Sciences, 33 (3). pp. 469-494. ISSN 1540-5915

Kim, N and Mahajan, V and Srivastava, R K (1995) Determining the going market value of a business in an emerging information technology industry: The case of the cellular communications industry. Technological Forecasting and Social Change, 49 (3). pp. 257-279. ISSN 1873-5509

Mahajan, V and Rao, V R and Srivastava, R K (1994) An approach to assess the importance of brand equity in acquisition decisions. The Journal of Product Innovation Management, 11 (3). pp. 221-235. ISSN 1540-5885

Mahajan, V and Muller, E and Srivastava, R K (1990) Determination of Adopter Categories by Using Innovation Diffusion Models. Journal of Marketing Research, 27 (1). pp. 37-50. ISSN 0022-2437

Srivastava, R K and Mahajan, V and Ramaswami, S N and Cherian, J (1985) A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers. Technological Forecasting and Social Change, 28 (4). pp. 325-333. ISSN 1873-5509