Browse by ISB Authors

Article

Chatterjee, A and Pereira, A and Bates, R (2018) Impact of individual perception of organizational culture on the learning transfer environment. International Journal of Training and Development, 22 (1). pp. 15-33.

Zhou, J X and Arnold, M J and Pereira, A and Yu, J (2010) Chinese consumer decision-making styles: A comparison between the coastal and inland regions. Journal of Business Research, 63 (1). 45 - 51.

Hsu, C C and Pereira, A (2008) Internationalization and performance: The moderating effects of organizational learning. Omega, 36 (2). pp. 188-205. ISSN 03050483

Singh, N and Baack, D and Pereira, A and Baack, D (2008) Culturally customizing websites for US Hispanic online consumers. Journal of Advertising Research, 48 (2). pp. 224-234.

Pereira, A and Hsu, C C and Kundu, S K (2005) Country-of-origin image: measurement and cross-national testing. Journal of Business Research, 58 (1). 103 - 106.

Singh, N and Kwon, I and Pereira, A (2003) Cross-cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups. Psychology & Marketing, 20 (10). pp. 867-881.

Book Chapter

Pereira, A (2015) Consumer Attitudes toward Advertising: Does Culture Matter? In: Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer International Publishing, pp. 107-110.

Nowak, L and Pereira, A (2015) The Impact of Culture on Ethical Business Decision-Making. In: Proceedings of the 1996 Multicultural Marketing Conference. Springer International Publishing, pp. 334-338.

Conference or Workshop Item

Pereira, A and Dhar, S (2014) The Engaged Classroom: A Successful Lead User Innovation. In: International Technology, Education and Development Conference (INTED), 2014.

Book

Pereira, A (2005) The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace. Taylor & Francis.

Singh, N and Pereira, A (2005) The culturally customized web site. Routledge. ISBN 9780750678490