Browse by ISB Authors

Article

Borle, S and Singh, S S and Jain, D C and Patil, A (2015) Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme. Customer Needs and Solutions. pp. 1-18.

Sen, R and Singh, S S and Borle, S (2012) Open source software success: Measures and analysis. Decision Support Systems, 52 (2). 364 - 372.

Hoyer, W D and Chandy, R and Dorotic, M and Krafft, M and Singh, S S (2011) EXECUTIVE SUMMARY: INVOLVING CONSUMERS IN NEW PRODUCT DEVELOPMENT. Business Strategy Review, 22 (4). p. 74.

Hoyer, W D and Chandy, R and Dorotic, M and Krafft, M and Singh, S S (2010) Consumer cocreation in new product development. Journal of Service Research, 13 (3). pp. 283-296.

Algesheimer, R and Borle, S and Dholakia, U M and Singh, S S (2010) The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation. Marketing Science, 29 (4). pp. 756-769.

Dholakia, U M and Singh, S S and Westbrook, R A (2010) Understanding the Effects of Post-Service Experience Surveys on Delay and Acceleration of Customer Purchasing Behavior: Evidence From the Automotive Services Industry. Journal of Service Research, 13 (4). pp. 362-378.

Singh, S S and Borle, S and Jain, D C (2009) A generalized framework for estimating customer lifetime value when customer lifetimes are not observed. QME, 7 (2). pp. 181-205.

Borle, S and Singh, S S and Jain, D C (2008) Customer Lifetime Value Measurement. Management Science, 54 (1). pp. 100-112.

Singh, S S and Jain, D C and Krishnan, T V (2008) Research Note—Customer Loyalty Programs: Are They Profitable? Management Science, 54 (6). pp. 1205-1211.

Borle, S and Dholakia, U M and Singh, S S and Westbrook, R A (2007) The Impact of Survey Participation on Subsequent Customer Behavior: An Empirical Investigation. Marketing Science, 26 (5). pp. 711-726.

Jain, D and Singh, S S (2002) Customer lifetime value research in marketing: A review and future directions. Journal of Interactive Marketing, 16 (2). pp. 34-46.

Monograph

Singh, S S and Dholakia, U M and Borle, S (2015) Does Membership in a Nominal Online Group Affect Long-Term Customer Behaviors? Results from a Naturalistic Field Experiment on Kiva.org. Working Paper. SSRN. (Unpublished)

Borle, S and Dholakia, U M and Singh, S S and Durham, E (2015) The Impact of Facebook Fan Page Participation on Customer Behavior: An Empirical Investigation. Working Paper. SSRN. (Unpublished)

Singh, S S and Jain, D C (2013) Evaluating Customer Relationships: Current and Future Challenges. Working Paper. SSRN.

Singh, S S and Jain, D C (2013) Measuring Customer Lifetime Value: Models and Analysis. Working Paper. SSRN. (Unpublished)

Algesheimer, R and Borle, S and Dholakia, U M and Singh, S S (2009) The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation. Working Paper. SSRN. (Unpublished)

Book

Capon, N and Singh, S S (2018) Essentials of Managing Marketing. Wiley. ISBN 9788126567867

Capon, N and Singh, S S (2015) Managing Marketing: A Concise Approach. Wiley. ISBN 9788126548521

Capon, N and Singh, S S (2010) Managing Marketing: An Applied Approach. Wiley.