Browse by ISB Authors

Article

Varma, R and Bommaraju, R and Singh, S S (2023) Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’? Journal of Marketing Research. ISSN 1547-7193 (In Press)

Patil, Ashutosh and Borle, Sharad and Singh, S S (2023) An empirical investigation of unique traits of retailing industry in emerging economies: The perspective of consumer-packaged goods manufacturers. Journal of Business Research, 154: 113254. pp. 1-14. ISSN 0148-2963

Singh, S S and Sen, R and Borle, S (2022) Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects. Journal of Marketing Research, 59 (1). pp. 230-249. ISSN 0022-2437

Borle, S and Singh, S S and Jain, D C and Patil, A (2015) Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme. Customer Needs and Solutions, 3. pp. 11-28. ISSN 2196-291X

Sen, R and Singh, S S and Borle, S (2012) Open source software success: Measures and analysis. Decision Support Systems, 52 (2). pp. 364-372. ISSN 1873-5797

Hoyer, W D and Chandy, R and Dorotic, M and Krafft, M and Singh, S S (2011) Executive Summary: Involving Consumers in New Product Development. Business Strategy Review, 22 (4). p. 74. ISSN 2057-1615

Hoyer, W D and Chandy, R and Dorotic, M and Krafft, M and Singh, S S (2010) Consumer cocreation in new product development. Journal of Service Research, 13 (3). pp. 283-296. ISSN 1552-7379

Algesheimer, R and Borle, S and Dholakia, U M and Singh, S S (2010) The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation. Marketing Science, 29 (4). pp. 756-769. ISSN 1526-548X

Dholakia, U M and Singh, S S and Westbrook, R A (2010) Understanding the Effects of Post-Service Experience Surveys on Delay and Acceleration of Customer Purchasing Behavior: Evidence From the Automotive Services Industry. Journal of Service Research, 13 (4). pp. 362-378. ISSN 1552-7379

Singh, S S and Borle, S and Jain, D C (2009) A generalized framework for estimating customer lifetime value when customer lifetimes are not observed. QME, 7 (2). pp. 181-205. ISSN 1573-711X

Borle, S and Singh, S S and Jain, D C (2008) Customer Lifetime Value Measurement. Management Science, 54 (1). pp. 100-112. ISSN 0025-1909

Singh, S S and Jain, D C and Krishnan, T V (2008) Research Note—Customer Loyalty Programs: Are They Profitable? Management Science, 54 (6). pp. 1205-1211. ISSN 0025-1909

Borle, S and Dholakia, U M and Singh, S S and Westbrook, R A (2007) The Impact of Survey Participation on Subsequent Customer Behavior: An Empirical Investigation. Marketing Science, 26 (5). pp. 711-726. ISSN 1526-548X

Jain, D and Singh, S S (2002) Customer lifetime value research in marketing: A review and future directions. Journal of Interactive Marketing, 16 (2). pp. 34-46. ISSN 1520-6653

Monograph

Singh, S S and Dholakia, U M and Borle, S (2015) Does Membership in a Nominal Online Group Affect Long-Term Customer Behaviors? Results from a Naturalistic Field Experiment on Kiva.org. Working Paper. SSRN.

Borle, S and Dholakia, U M and Singh, S S and Durham, E (2015) The Impact of Facebook Fan Page Participation on Customer Behavior: An Empirical Investigation. Working Paper. SSRN.

Singh, S S and Jain, D C (2013) Evaluating Customer Relationships: Current and Future Challenges. Working Paper. SSRN.

Singh, S S and Jain, D C (2013) Measuring Customer Lifetime Value: Models and Analysis. Working Paper. SSRN.

Jain, D C and Singh, S S (2013) Modeling Sources of Heterogeneity in Customer Lifetime Purchase Behavior. Working Paper. INSEAD.

Algesheimer, R and Borle, S and Dholakia, U M and Singh, S S (2009) The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation. Working Paper. SSRN.

Conference or Workshop Item

Dasari, S and Ebert, F and Tian, S and Singh, S S (2019) RoboNet: Large-Scale Multi-Robot Learning. In: 3rd Conference on Robot Learning.

Book

Capon, N and Singh, S S (2018) Essentials of Managing Marketing. Wiley, New Delhi, India. ISBN 9788126567867

Capon, N and Singh, S S (2015) Managing Marketing: A Concise Approach. Wiley, New Delhi, India. ISBN 9788126548521

Capon, N and Singh, S S (2010) Managing Marketing: An Applied Approach. Wiley, New Delhi, India. ISBN 9788126548514

Thesis

Singh, S S (2003) Customer lifetime value analysis. Dissertation thesis, Northwestern University.