Items where Year is 2015

Group by: Creators | Item Type | No Grouping
Number of items: 123.

Acharya, V and Subramanian, K (2015) State intervention in banking: the relative health of Indian public sector and private sector banks. Project Report. NYU Stern School of Business.

Adams, G S and Zou, X and Inesi, M E and Pillutla, M (2015) Forgiveness is not always divine: When expressing forgiveness makes others avoid you. Organizational Behavior and Human Decision Processes, 126. pp. 130-141. ISSN 0749-5978

Agrawal, A and Chhatre, A and Gerber, E (2015) Motivational Crowding in Sustainable Development Interventions. American Political Science Review, 109 (3). pp. 470-487. ISSN 1537-5943

Agrawal, D and Subramanyam, K R and Tantri, P L and Thirumalai, R S (2015) Do Derivatives Matter?: Evidence From A Policy Experiment. Working Paper. Indian School of Business.

Aksin, O Z and Deo, S and Jónasson, J O and Ramdas, K (2015) Learning from Many: Partner Exposure and Team Familiarity in Fluid Teams. Working Paper. SSRN.

Alok, S and Cortes, F and Gopalan, R (2015) Stock Price Informativeness and Executive Compensation. Working Paper. SSRN.

Awasty, N and Sinha, R (2015) Intragroup Conflict Transformation: How Task Conflicts Transform into Unproductive Conflicts. Academy of Management Proceedings, 2015 (1). ISSN 0065-0668

Awate, S and Larsen, M M and Mudambi, R (2015) Accessing vs sourcing knowledge: A comparative study of R&D internationalization between emerging and advanced economy firms. Journal of International Business Studies, 46 (1). pp. 63-86. ISSN 1478-6990

Bahadir, S C and Bharadwaj, S G and Srivastava, R K (2015) Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics. Journal of International Business Studies, 46 (5). pp. 596-619. ISSN 1478-6990

Bauchet, J and Morduch, J and Ravi, S (2015) Failure vs. displacement: Why an innovative anti-poverty program showed no net impact in South India. Journal of Development Economics, 116. pp. 1-16. ISSN 0304-3878

Bhardwaj, A and Tantri, P L and Thota, N (2015) Democracy and Economic Growth: Do Swing Voters Make a Difference? Working Paper. Indian School of Business.

Bhue, G S and Prabhala, N R and Tantri, P L (2015) Creditor Rights and Relationship Banking: Evidence from a Policy Experiment. In: Finance Seminar with Nagpurnanand Prabhala, University of Maryland, May 8, 2015, University of Maryland.

Borle, S and Dholakia, U M and Singh, S S and Durham, E (2015) The Impact of Facebook Fan Page Participation on Customer Behavior: An Empirical Investigation. Working Paper. SSRN.

Borle, S and Singh, S S and Jain, D C and Patil, A (2015) Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme. Customer Needs and Solutions, 3. pp. 11-28. ISSN 2196-291X

Cain, D and Chou, E Y and Cooper, C D and Dirks, K T and Ferrin, D L and Pillutla, M and Sah, S (2015) "Interpersonal Trust: What Are We Talking About, What Are We Measuring, and Where Are We Going?". Academy of Management Proceedings, 2015 (1). ISSN 0065-0668

Capon, N and Singh, S S (2015) Managing Marketing: A Concise Approach. Wiley, New Delhi, India. ISBN 9788126548521

Chakrabarti, R and Rathinam, F X and Varadi, V K (2015) Commodity Market Policy for Food Security – The Road Ahead for G20. In: The G20 Development Agenda: An Indian Perspective. Cambridge University Press, Delhi, India, pp. 23-72. ISBN 9781316134580

Chakraverty, A (2015) Leverage, Unemployment Risk and Employee Compensation. Other. Indian School of Business.

Chauradia, A J (2015) When Do Firms Invest in Developing Rookies? Academy of Management Proceedings, 2015 (1). ISSN 2151-6561

Chauradia, A J and Galande, R A (2015) Freelance Human Capital: A Firm-Level Perspective. In: The Handbook of Research on Freelancing and Self-Employment. Senate Hall Academic Publishing, Ireland, pp. 85-98. ISBN 9780954667399

Chen, G and Chittoor, R and Vissa, B (2015) Modernizing without Westernizing: Social Structure and Economic Action in the Indian Financial Sector. Academy of Management Journal, 58 (2). pp. 511-537. ISSN 1948-0989

Chittoor, R and Aulakh, P S and Branzei, O (2015) Effects of Deinstitutionalization: Evidence from the Indian Textile Industry. Academy of Management Proceedings, 2015 (1). ISSN 0065-0668

Chittoor, R and Aulakh, P S and Ray, S (2015) Accumulative and Assimilative Learning, Institutional Infrastructure, and Innovation Orientation of Developing Economy Firms. Global Strategy Journal, 5 (2). pp. 133-153. ISSN 2042-5805

Chittoor, R and Aulakh, P S and Ray, S (2015) What Drives Overseas Acquisitions by Indian Firms? A Behavioral Risk-Taking Perspective. Management International Review, 55. pp. 255-275. ISSN 1861-8901

Choo, K K R and Heravi, A and Mani, D and Mubarak, S (2015) Employees’ Intended Information Security Behaviour in Real Estate Organisations: a Protection Motivation Perspective. In: 2015 Americas Conference on Information Systems.

Damaraju, N L and Barney, J B and Makhija, A K (2015) Real options in divestment alternatives. Strategic Management Journal, 36 (5). pp. 728-744. ISSN 1097-0266

Debnath, S (2015) The Impact of Household Structure on Female Autonomy in Developing Countries. Journal of Development Studies, 51 (5). pp. 485-502. ISSN 1743-9140

Deo, S and Jain, A (2015) Slow First, Fast Later: Empirical Evidence of Speed-up in Service Episodes of Finite Duration. Working Paper. SSRN.

Deo, S and Kumar, R and Rath, S and Karmakar, U S and Goetz, M (2015) Planning for HIV Screening, Testing and Care at the Veterans Health Administration. Operations Research, 63 (2). pp. 287-304. ISSN 1526-5463

Deo, S and Lindy, C and Jorge, Q and Jonathan, L and Lara, V and Trevor, P and Ilesh, J (2015) Expedited Results Delivery Systems using GPRS Technology Significantly Reduce Early Infant Diagnosis Test Turnaround Times. Journal of Acquired Immune Deficiency Syndrome, 70 (1). pp. 1-4. ISSN 1525-4135

Deo, S and Sohoni, M G (2015) Optimal Decentralization of Early Infant Diagnosis of HIV in Resource-Limited Settings. Manufacturing & Service Operations Management, 17 (2). pp. 191-207. ISSN 1526-5498

Devalkar, S K and Sohoni, M G and Sharma, N (2015) Payment for Results: Funding Non-Profit Operations. Working Paper. SSRN, Hyderabad.

Dixit, J and Markovitch, D and O'Brien, J (2015) Do Increases in R&D Search Intensity Signal Future Problems? A Behavioral Theory Perspective. Academy of Management Proceedings, 2015 (1). ISSN 2151-6561

Dulal, H B and Dulal, R and Yadav, P K (2015) Delivering Green Economy in Asia: The Role of Fiscal Instruments. Futures, 73. pp. 61-77. ISSN 1873-6378

Farmer, S M and Van Dyne, L and Kamdar, D (2015) The Contextualized Self: How Team–Member Exchange Leads to Coworker Identification and Helping OCB. Journal of Applied Psychology, 100 (2). pp. 583-595. ISSN 1939-1854

Fischer, H W and Chhatre, A (2015) Assets, livelihoods, and the ‘profile approach’ for analysis of differentiated social vulnerability in the context of climate change. Environment and Planning A, 48 (4). pp. 789-807. ISSN 0308-518X

Gangadharan, L and Jain, T and Maitra, P and Vecci, J (2015) Social Identity and Governance: The Behavioral Response to Female Leaders. Discussion Paper. Monash Business School, Australia.

Gangwar, M and Kumar, N S and Rao, R C (2015) Pricing Under Dynamic Competition When Loyal Consumers Stockpile. Working Paper. SSRN.

Garg, S (2015) Geo-Political and Regulatory Risk Quantification - An Approach to Quantify Risks and Their Effect on the Effective Cost of Capital of the Project. In: SPE Middle East Oil & Gas Show and Conference, 8-11 March, 2015, Manama, Bahrain.

Ghoshal, T and Boatwright, P and Malika, M (2015) Curvature From All Angles: An Integrative Review and Implications for Product Design. In: The Psychology of Design: Creating Consumer Appeal. Routledge, New York, USA. ISBN 9781317502104

Gupta, R and Bang, N P (2015) Diversification into other emerging nations: evidence from India. International Journal of Business and Globalisation, 15 (1). pp. 1-19. ISSN 1753-3635

Jain, A and Rudi, N and Wang, T (2015) Demand Estimation and Ordering Under Censoring: Stock-Out Timing Is (Almost) All You Need. Operations Research, 63 (1). pp. 134-150. ISSN 1526-5463

Jain, T and Gangadharan, L and Maitra, P (2015) Citizens’ trust in local politicians and implications for good governance. Ideas for India.

Janakiraman, G and Seshadri, S and Sheopuri, A (2015) Analysis of Tailored Base-Surge Policies in Dual Sourcing Inventory Systems. Management Science, 61 (7). pp. 1547-1561. ISSN 1526-5501

Jindal, P (2015) Risk Preferences and Demand Drivers of Extended Warranties. Marketing Science, 34 (1). pp. 39-58. ISSN 0732-2399

Kagade, M (2015) Indian Financial Code’s Revised Draft:Critique of Two Proposals. Economic and Political Weekly, 50 (43). pp. 17-19. ISSN 0012-9976

Kagade, M and Verma, A (2015) Contingent Convertibles and Bankers’ Pay: The Missing Link in India’s Financial Regulation. Economic and political weekly, 50 (19). pp. 55-61. ISSN 0012-9976

Kallapur, S (2015) Econometric Identification of Causal Effects: A Graphical Approach with a Case Study. Working Paper. SSRN.

Kathuria, A and Saldanha, T J V and Khuntia, J and Rojas, M G A and Hah, H (2015) Strategic Intent, Contract Duration, and Performance: Evidence from Micro-Outsourcing. In: ICIS 2015 Proceedings.

Kathuria, A and Yen, B (2015) The Art of Winning an Unfair Game: Cybage & India’s IT Industry. Communications of the Association for Information Systems, 37: 36. pp. 753-766. ISSN 1529-3181

Katyal, A and Vikram Singh, P and Bergkvist, S and Samarth, A and Rao, M (2015) Private sector participation in delivering tertiary health care: a dichotomy of access and affordability across two Indian states. Health Policy Plan, 30 (1). pp. 23-31. ISSN 1460-2237

Kumar, A and Mehra, A and Kumar, S (2015) Impact of Physical Retail Channels on Customers’ Online Purchase Behavior. Working Paper. University of Florida.

Kumar, S and Nguyen, L T and Zeng, M and Liu, K and Zhang, J (2015) Sound Shredding: Privacy Preserved Audio Sensing. In: HotMobile '15: The 16th International Workshop on Mobile Computing Systems and Applications.

Kumar, A and Dangi, H K and Rashmi, . and Singh, K (2015) The Role of top 100 Fortune Companies in Natural Disaster Management. In: CSR and Sustainable Development : a Multinational Perspective. Society for Education & Research Development, Haryana, India, pp. 53-62. ISBN 9781634153270

Kumar, S and Sarma, V V S (2015) Performance and Challenges of Newspapers in India: A Case Study on English versus Vernacular Dailies in India. In: Twelfth AIMS International Conference on Management, 2-5 January, 2015, Indian Institute of Management Kozhikode, India.

Kumar, V and Sharma, A and Donthu, N and Rountree, C (2015) Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium. Marketing Science, 34 (6). pp. 804-814. ISSN 1526-548X

Kunnumkal, S and Talluri, K (2015) New compact formulations for choice network revenue management. Working Paper. Indian School of Business.

Kunnumkal, S (2015) On upper bounds for assortment optimization under the mixture of multinomial logit models. Operations Research Letters, 43 (2). pp. 189-194. ISSN 1872-7468

Langer, N and Jain, T (2015) Peer Influence and the Choice of it Careers. Working Paper. Indian School of Business.

Lee, M S and Pillutla, M (2015) The Effect of Heterogeneity of Ability in Teams on Performance. Academy of Management Proceedings, 2015 (1). p. 17937. ISSN 0065-0668

Lee, S and Pitesa, M and Pillutla, M and T, Stefan (2015) When beauty helps and when it hurts: An organizational context model of attractiveness discrimination in selection decisions. Organizational Behavior and Human Decision Processes, 128. pp. 15-28. ISSN 0749-5978

Lee, S Y and Pitesa, M and Thau, S and Pillutla, M (2015) Discrimination in Selection Decisions: Integrating Stereotype Fit and Interdependence Theories. Academy of Management Journal, 58 (3). pp. 789-812. ISSN 1948-0989

Lu, Y and Susarla, A and Ravindran, K and Mani, D (2015) A Network Perspective on the Dynamics of Market Structure for Outsourced IT Services: A Bayesian Inference Approach. Working Paper. Indian School of Business.

Mani, D and Nandkumar, A (2015) The Differential Impacts of Markets for Technology on the Value of Technological Resources: An Application of Group-Based Trajectory Models. Strategic Management Journal, 37 (1). pp. 192-205. ISSN 1097-0266

Mani, D and Barua, A (2015) The Impact of Firm Learning on Value Creation in Strategic Outsourcing Relationships. Journal of Management Information Systems, 32 (1). pp. 9-38. ISSN 1557-928X

Mani, D and Nandkumar, A (2015) The differential impacts of markets for technology on the value of technological resources: An application of group-based trajectory models. Strategic Management Journal, 37 (1). pp. 192-205. ISSN 1097-0266

Merritt, S M and Sinha, R and Curran, P G and Ilgen, D R (2015) Attitudinal predictors of relative reliance on human vs. automated advisors. International Journal of Human Factors and Ergonomics, 3 (3-4). pp. 327-345. ISSN 045-7804

Min, S and Zhang, X and Srivastava, R K (2015) Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets. Journal of Marketing Research, 53 (5). pp. 728-744. ISSN 0022-2437

Mina, A and Damaraju, N L and Dagnino, G B (2015) Coopetition: The Role of Behavioral and Technological Uncertainties. Academy of Management Proceedings, 2015 (1). ISSN 0065-0668

Mondal, A and Ray, S and Chittoor, R (2015) How Much Does Subsidiary Experience Matter for EMNCs: Evidence From Indian Multinationals. Academy of Management Proceedings, 2015 (1). ISSN 0065-0668

Mubarak, S and Mani, D (2015) Adolescents’ Safe Online Behaviour: A Multi-Factor Analysis Based on Social Cognitive Theory. In: PACIS 2015 : Pacific Asia Conference on Information Systems.

Murali Chari, D R and Dixit, J (2015) Business groups and entrepreneurship in developing countries after reforms. Journal of Business Research, 68 (6). pp. 1359-1366. ISSN 1873-7978

Muthuraman, K and Seshadri, S and Wu, Q (2015) Inventory Management with Stochastic Lead Times. Mathematics of Operations Research, 40 (2). pp. 302-327. ISSN 1526-5471

Nandkumar, A (2015) Heads you Win Tails I lose: The Influence of Patent Strength on Downstream Entry. Academy of Management Proceedings, 2015 (1). ISSN 2151-6561

Nandkumar, A (2015) Patently different? The influence of offshore patent strength on the nature of R&D offshoring. Academy of Management Proceedings, 2015 (1). ISSN 2151-6561

Nandkumar, A and Srikanth, K (2015) Right person in the right place: How the host country IPR influences the distribution of inventors in offshore R&D projects of multinational enterprises. Strategic Management Journal, 37 (8). pp. 1715-1733. ISSN 1097-0266

Narayanan, J and Pillutla, M (2015) Social Loafing. In: Wiley Encyclopedia of Management. Wiley, Chichester, UK, p. 1. ISBN 9781118785317

Naveen Kumar, B and Sanjay, M (2015) The Use of Technical and Fundamental Tools By Indian Stock Brokers. International Journal of Business Analytics, 2 (1). pp. 64-77. ISSN 2334-4547

Naveen Kumar, B and Sravanthi, V (2015) EMRI as A Sustainable Model. European Journal of Business and Management, 7 (4). pp. 141-146. ISSN 2222-1905

Nowak, L and Pereira, A (2015) The Impact of Culture on Ethical Business Decision-Making. In: Proceedings of the 1996 Multicultural Marketing Conference. Springer International Publishing, Virginia, USA, pp. 334-338. ISBN 9783319173948

Osadchiy, N and Gaur, V and Seshadri, S (2015) Systematic Risk in Supply Chain Networks. Management Science, 62 (6). pp. 1533-1841. ISSN 0025-1909

Park, S J and Cachon, G P and Lai, G and Seshadri, S (2015) Supply Chain Design and Carbon Penalty: Monopoly vs. Monopolistic Competition. Production and Operations Management, 24 (9). pp. 1494-1508. ISSN 1937-5956

Pereira, A (2015) Consumer Attitudes toward Advertising: Does Culture Matter? In: Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer International Publishing, Virginia,USA, pp. 107-110. ISBN 9783319173948

Pho, M T and Deo, S and Palamountain, K M and Joloba, M L and Bajunirwe, F and Katamba, A (2015) Optimizing Tuberculosis Case Detection through a Novel Diagnostic Device Placement Model: The Case of Uganda. PLOS ONE, 10 (4): e0122574. ISSN 1932-6203

Pitesa, M and Pillutla, M (2015) A lack of material resources decreases trust propensity. Academy of Management Proceedings, 2015 (1). ISSN 0065-0668

Prakash, A and Singh, S and Brouwer, L (2015) Water Transfer from Peri-urban to Urban Areas: Conflict over Water for Hyderabad City in South India. Environment and Urbanization ASIA, 6 (1). pp. 41-58. ISSN 0975-4253

Puranam, P and Stieglitz, N and Osman, M and Pillutla, M (2015) Modelling Bounded Rationality in Organizations: Progress and Prospects. Academy of Management Annals, 9 (1). pp. 337-392. ISSN 1941-6067

Raghavan, R and Shrimali, G (2015) Forest cover increase in India: The role of policy and markets. Forest Policy and Economics, 61. pp. 70-76. ISSN 1389-9341

Ramachandran, K (2015) The 10 Commandments for Family Business. SAGE Publications Pvt. Ltd, New Delhi, India. ISBN 9789351501381

Ramachandran, K and Bhatnagar, N (2015) Challenges of Collective Leadership. In: Developing Next Generation Leaders for Transgenerational Entrepreneurial Family Enterprises. Elgar Online, Cheltenham, UK, pp. 76-96. ISBN 9781784717872

Ramachandran, K and Bhatnagar, N (2015) Familial Socio‐Political Influences on New Venture Creation in Family Business. Working Paper. Indian School of Business.

Ramachandran, K and Bhatnagar, N (2015) ‘Family Togetherness’ in Governance and Family Business Sustainability. Working Paper. Indian School of Business.

Ramachandran, K and Roy, S and Mondal, A (2015) International Trajectories of Family Owned Multinationals: The Study of Indian Family Businesses. In: Global Strategy Journal Workshop.

Ramanan, R N V (2015) Promoting informativeness via staggered information releases. Review of Accounting Studies, 20 (1). pp. 537-558. ISSN 1380-6653

Ravi, S (2015) Farmer Suicide Contagion in India. UNSPECIFIED. Brookings Institution India Center.

Ravindran, K and Susarla, A and Krishnan, R and Mani, D (2015) The Mediating Effect of Formal Contractual Controls in the Relationship Between Experience and Contract Design. In: Achieving Success and Innovation in Global Sourcing: Perspectives and Practices.

Ravindran, K and Susarla, A and Mani, D and Gurbaxani, V (2015) Social Capital and Contract Duration in Buyer-Supplier Networks for Information Technology Outsourcing. Information Systems Research, 26 (2). pp. 379-397. ISSN 1047-7047

Robbins, P and Chhatre, A and Karanth, K (2015) Political Ecology of Commodity Agroforests and Tropical Biodiversity. Conservation Letters, 8 (2). pp. 77-85. ISSN 1755-263X

Rojas, M A and Kathuria, A and Khuntia, J and Saldanha, T J V and Waegelein, J (2015) Do CEO’s Long-Term Performance Incentives Induce IT Investments? Theory, Evidence, and Industry Contingencies. In: AMCIS 2015 Proceedings.

Rojas, M A and Kathuria, A and Lee, H H (2015) Attaining Operating Performance through Pas De Trios of IT, Competitive Brokerage and Innovation. In: ICIS 2015 Proceedings.

Sanyal, K (2015) Who Gains from Parliamentary Disruptions? Economic and Political Weekly, 50 (35). ISSN 2349-8846

Seshadri, S and Subramanian, S and Souyris, S (2015) Scheduling Spots on Television. Working Paper.

Shyam Kumar, M V and Dixit, J and Francis, B (2015) The Impact of Prior Stock Market Reactions On Risk Taking in Acquisitions. Strategic Management Journal, 36 (13). pp. 2111-2121. ISSN 1097-0266

Singh, N (2015) The Value of Competition in Remanufacturing. Working Paper. Scheller College of Business, Georgia Tech.

Singh, N and Kavadias, S and Subramanian, R (2015) Product Quality and the Value of Asymmetric Information Under Supplier-Speci fied Contracts. Working Paper. SSRN.

Singh, S S and Dholakia, U M and Borle, S (2015) Does Membership in a Nominal Online Group Affect Long-Term Customer Behaviors? Results from a Naturalistic Field Experiment on Working Paper. SSRN.

Sohoni, M G and Erat, S (2015) Can Time Buffers Lead to Delays? The Role of Operational Flexibility. Working Paper. SSRN.

Sohoni, M G and Devalkar, S K (2015) Ex-post Funding: Innovating Non-profit Organisations. ISB Insight.

Sohoni, M G and Erat, S (2015) Can Time Buffers Lead to Delays? The Role of Operational Flexibility. Working Paper. SSRN.

Songsermsawas, T and Baylis, K and Chhatre, A and Michelson, H and Prasanna, S (2015) Friends or traders? Do social networks explain the use of market mechanisms by farmers in India? Technical Report. Kathy Baylis.

Srikanth, K and Nandkumar, A and Kale, P and Mani, D (2015) The Role Of Organizational Mechanisms In Preventing Leakage Of Unpatented Knowledge. Academy of Management Journal, 2015 (1). ISSN 2151-6561

Sunder M, V (2015) Corporate perspectives: commonalities and differences between Six Sigma and Lean. International Journal of Lean Six Sigma, 6 (3). pp. 281-288. ISSN 2040-4166

Sunder M, V and Antony, J (2015) Six-sigma for improving Top-Box Customer Satisfaction score for a banking call centre. Production Planning & Control, 26 (16). pp. 1291-1305. ISSN 0953-7287

Tantri, P L and Thota, N (2015) Effective Democracy and Swing Voters: Evidence Based on Actual Voting Records. Working Paper. Indian School of Business.

Tantri, P L and Thota, N (2015) How Does Debt Relief Impact Consumption?: Evidence from a Policy Experiment. Working Paper. Indian School of Business.

Thau, S and Derfler-Rozin, R and Pitesa, M and Mitchell, M S and Pillutla, M (2015) Unethical for the sake of the group: Risk of social exclusion and pro-group unethical behavior. Journal of Applied Psychology, 100 (1). pp. 98-113. ISSN 0021-9010

Thomas, S A and Feng, S and Krishnan, T V (2015) To retain? To upgrade? The effects of direct mail on regular donation behavior. International Journal of Research in Marketing, 32 (1). pp. 48-63. ISSN 1873-8001

Vinoo, P and Ly, K and Soman, D (2015) The Role of Self-Regulation in Financial Well-Being. In: Handbook of Self-Regulation, Third Edition Research, Theory, and Applications. The Guilford Press, New York, USA. ISBN 9781462533824

Voleti, S and Sethuraman, R (2015) Are National Brands More Promotion Elastic Than Store Brands? In: Advances in National Brand and Private Label Marketing. Springer Proceedings in Business and Economics . Springer International Publishing, Cham, Switzerland, pp. 63-70. ISBN 9783319201818

Voleti, S (2015) A Multimarket Analysis of Inter-dependent Consumer Response Sensitivities. Review of Marketing Science, 13 (1). pp. 59-93. ISSN 1546-5616

Voleti, S and Bharadwaj, S (2015) Bayesian Estimation and Clustering of Latent Attitudinal Parameters Using Cross-Sectional Survey Data: Application to an Online Banking Survey. Working Paper. SSRN.

Voleti, S and Kopalle, P K and Ghosh, P (2015) An Interproduct Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store-Level Data. Management Science, 61 (11). pp. 2720-2738. ISSN 0025-1909

Voleti, S and Sethuraman, R (2015) Testing the Traditional View of National Brands and Store Brands: A Comparison of Response Elasticities and Intangible Brand Effects. Working Paper. SSRN.

This list was generated on Thu May 30 15:47:25 2024 IST.