Browse by ISB Authors

Indian School of Business

Kim, F D and Srivastava, R K (2024) Backcasting from the Future: Strategies for Accelerating and De-Risking Discontinuous Innovations. California Management Review. ISSN 2162-8564

Hollebeek, L D and Kumar, V and Srivastava, R K and Clark, M K (2023) Moving the stakeholder journey forward. Journal of the Academy of Marketing Science, 51 (1). pp. 23-49. ISSN 0092-0703

Kumar, V and Srivastava, R K (2022) Value Creation and Value Appropriation. Journal of Creating Value, 8 (2). pp. 160-170. ISSN 2394-9643

Sinha, A and Pedada, K and Purkayastha, A and Srivastava, R K and Balani, S (2022) Digital Transformation as Disruptive Strategy: Using data and disruptive technology to unlock growth, build resilience, and create shareholder value. California Management Review. ISSN 2162-8564

Sinha, A and Purkayastha, A and Srivastava, R K (2022) Harnessing Artificial Intelligence and Disruptive Technologies to Benefit Society: We must understand the positive and negative effects of technological innovation. California Management Review. ISSN 2162-8564

Hollebeek, L D and Srivastava, R K (2022) Consumer involvement and engagement: From involvement’s elaboration likelihood to engagement’s investment propensity. In: APA handbook of consumer psychology. American Psychological Association, Washington, USA, pp. 609-619. ISBN 9781433838392

Sinha, A and Bagri, P and Pedada, K and Srivastava, R K (2022) Ecommerce Disrupted: Is Social Ecommerce the Future of Online Shopping? Working Paper. SSRN.

Srivastava, R K (2022) Rethinking Management Education in Dynamic and Uncertain Markets: Educating Future Leaders for Resilience and Agility. In: Business School Leadership and Crisis Exit Planning. Cambridge University Press, Cambridge, UK, pp. 179-196. ISBN 9781316514450

Sunder M, V and Modukuri, S and Srivastava, R K (2022) A Value-Driven Digital Strategy Framework for Healthcare Firms. California Management Review. ISSN 2162-8564

Padigar, M and Pupovac, L and Sinha, A and Srivastava, R K (2022) The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations. Journal of the Academy of Marketing Science, 50. pp. 1277-1298. ISSN 0092-0703

Rego, L and Brady, M and Leone, R and Roberts, J and Srivastava, C and Srivastava, R K (2021) Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention. International Journal of Research in Marketing, 39 (2). pp. 583-602. ISSN 0167-8116

Kumar, V and Srivastava, R K (2020) New perspectives on business model innovations in emerging markets. Journal of the Academy of Marketing Science, 48 (5). pp. 815-825. ISSN 0092-0703

Hollebeek, L D and Kumar, V and Srivastava, R K (2020) From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions. Journal of Service Research, 25 (2). pp. 328-343. ISSN 1552-7379

Srivastava, R K (2020) Optimising advertisement effectiveness - a bridge positioning approach. International Journal of Business and Data Analytics, 1 (4). p. 371. ISSN 2515-9100

Hollebeek, L D and Srivastava, R K and Chen, T (2019) Correction to: S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM. Journal of the Academy of Marketing Science, 47 (1). p. 186. ISSN 0092-0703

Hollebeek, L D and Srivastava, R K and Chen, T (2019) S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM. Journal of the Academy of Marketing Science, 47 (1). pp. 161-185. ISSN 1552-7824

Arnold, T J and Grewal, D and Motyka, S and Kim, N and Sharma, A and Srivastava, R (2019) Store Manager–Store Performance Relationship: A Research Note. Journal of Retailing, 95 (2). pp. 144-155. ISSN 1873-3271

Srivastava, R K and Thomas, G M (2016) The Future of Branding. Sage, New Delhi, India. ISBN 9789351503163

Min, S and Zhang, X and Srivastava, R K (2015) Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets. Journal of Marketing Research, 53 (5). pp. 728-744. ISSN 0022-2437

Bahadir, S C and Bharadwaj, S G and Srivastava, R K (2015) Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics. Journal of International Business Studies, 46 (5). pp. 596-619. ISSN 1478-6990

Germann, F and Grewal, R and Ross, W T and Srivastava, R K (2014) Product recalls and the moderating role of brand commitment. Marketing Letters, 25 (2). pp. 179-191. ISSN 1573-059X

Worm, S and Srivastava, R K (2014) Impact of component supplier branding on profitability. International Journal of Research in Marketing, 31 (4). pp. 409-424. ISSN 1873-8001

Srivastava, R K (2014) Leveraging market-based assets to de-risk the firm's operations. Asian Management Insights, 1 (2). pp. 34-40. ISSN 2315-4284

Wiesel, T and Kraussl, R and Srivastava, R K (2012) Are Financial Analysts “Good Marketers”? Implications for Marketing and Investor Relations. Technical Report. Marketing Science Institute.

Srivastava, R K and Thomas, G M (2010) Managing brand performance: Aligning positioning, execution and experience. Journal of Brand Management, 17 (7). pp. 465-471. ISSN 1479-1803

Srivastava, R K and Wiesel, T (2010) Brand Platforms as Strategic Investments: Leveraging Customer Connections to Manage Profitability, Growth, and Risk. In: The Connected Customer: The Changing Nature of Consumer and Business Markets. Taylor and Francis, New York, USA. ISBN 9780203863565

Kim, N and Pae, J H and Han, J K and Srivastava, R K (2010) Utilization of business technologies: Managing relationship-based benefits for buying and supplying firms. Industrial Marketing Management, 39 (3). pp. 473-484. ISSN 1873-2062

Hanssens, D M and Rust, R T and Srivastava, R K (2009) Marketing Strategy and Wall Street: Nailing down Marketing's Impact. Journal of Marketing, 73 (6). pp. 115-118. ISSN 1547-7185

Ramaswami, S N and Srivastava, R K and Bhargava, M (2008) Market-based capabilities and financial performance of firms: insights into marketing's contribution to firm value. Journal of the Academy of Marketing Science, 37. pp. 97-116. ISSN 1552-7824

Bhargava, M and Kim, J and Srivastava, R K (2008) Explaining Context Effects on Choice Using a Model of Comparative Judgment. Journal of Consumer Psychology, 9 (3). pp. 167-177. ISSN 1057-7408

Bahadir, S C and Bharadwaj, S and Srivastava, R K (2008) Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? Journal of Marketing, 72 (6). pp. 49-64. ISSN 1547-7185

Kim, N and Srivastava, R K (2007) Modeling cross-price effects on inter-category dynamics: The case of three computing platforms. Omega, 35 (3). pp. 290-301. ISSN 1873-5274

Srivastava, R K and Fahey, L and Shervani, T A (2006) Building and Leveraging Market-Based Assets to Drive Marketplace Performance and Value. Technical Report. CRM.

Leone, R P and Rao, V R and Keller, K L and Luo, A M and McAlister, L and Srivastava, R K (2006) Linking Brand Equity to Customer Equity. Journal of Service Research, 9 (2). pp. 125-138. ISSN 1552-7379

Srivastava, R K and Reibstein, D J (2005) Metrics for Linking Marketing to Financial Performance. Project Report. Marketing Science Institute.

Ramaswami, S N and Bhargava, M and Srivastava, R K (2004) Market-based Assets and Capabilities, Business Processes, and Financial Performance. Technical Report. Marketing Science Institute.

Rust, R T and Ambler, T and Carpenter, G S and Kumar, V and Srivastava, R K (2004) Measuring Marketing Productivity: Current Knowledge and Future Directions. Journal of Marketing, 68 (4). pp. 76-89. ISSN 1547-7185

Capraro, A J and Broniarczyk, S and Srivastava, R K (2003) Factors influencing the likelihood of customer defection: The role of consumer knowledge. Journal of the Academy of Marketing Science, 31. pp. 164-175. ISSN 1552-7824

Frels, J K and Shervani, T and Srivastava, R K (2003) The Integrated Networks Model: Explaining Resource Allocations in Network Markets. Journal of Marketing, 67 (1). pp. 29-45. ISSN 1547-7185

Kim, N and Han, J K and Srivastava, R K (2002) A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations. Management Science, 48 (2). pp. 1-18. ISSN 1526-5501

Hogan, J E and Lehmann, D R and Merino, M and Srivastava, R K and Thomas, J S and Verhoef, P C (2002) Linking Customer Assets to Financial Performance. Journal of Service Research, 5 (1). pp. 26-38. ISSN 1552-7379

Kim, N and Srivastava, R K and Han, J K (2001) Consumer Decision Making in a Multi-Generational Choice Set Context. Journal of Business Research, 53 (3). pp. 123-136. ISSN 1873-7978

Fahey, L and Srivastava, R K and Sharon, J S and Smith, D E (2001) Linking e-business and operating processes: The role of knowledge management. IBM Systems Journal, 40 (4). pp. 889-907. ISSN 0018-8670

Srivastava, R K and Fahey, L and Christensen, H K (2001) The resource-based view and marketing: The role of market-based assets in gaining competitive advantage. Journal of Management, 27 (6). pp. 777-802. ISSN 1557-1211

Kumar, V and Ramaswami, S N and Srivastava, R K (2000) A Model to Explain Shareholder Returns: Marketing Implications. Journal of Business Research, 50 (2). pp. 157-167. ISSN 1873-7978

Kim, N and Srivastava, R K and Jan, H K (1999) An initial and repeat purchase legit model for multi-generation technological product markets. In: Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers.

Barua, A and Desai, P S and Srivastava, R K (1999) Economic Perspectives on Digital Marketing. Working Paper. Emory University.

Srivastava, R K and Shervani, T A and Fahey, L (1999) Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing. Journal of Marketing, 63 (4). pp. 168-179. ISSN 1547-7185

Ratneshwar, S and Shocker, A D and Cotte, J and Srivastava, R K (1999) Product, person, and purpose: putting the consumer back into theories of dynamic market behaviour. Journal of Strategic Marketing, 7 (3). pp. 191-208. ISSN 1466-4488

Kim, N and Bridges, E and Srivastava, R K (1999) A Simultaneous Model for Innovative Product Category Sales Diffusion and Competitive Dynamics. International Journal of Research in Marketing, 16 (2). pp. 95-111. ISSN 1873-8001

Kim, N and Srivastava, R K (1998) Managing Intraorganizational Diffusion of Technological Innovations. Industrial Marketing Management, 27 (3). pp. 229-246. ISSN 1873-2062

Han, J K and Kim, N and Srivastava, R K (1998) Market Orientation and Organizational Performance: Is Innovation a Missing Link? Journal of Marketing, 62 (4). pp. 30-45. ISSN 1547-7185

Srivastava, R K and Shervani, T and Fahey, L (1998) Market-Based Assets and Shareholder Value: A Framework for Analysis. Journal of Marketing, 62 (1). pp. 2-18. ISSN 1547-7185

Srivastava, R K and Shervani, T A and Fahey, L (1997) Driving Shareholder Value: The Role of Marketing in Reducing Vulnerability and Volatility of Cash Flows. Journal of Market-Focused Management, 2 (1). pp. 49-64. ISSN 1572-8846

Capraro, A J and Srivastava, R K (1997) Part IV: How Do Reputations Affect Corporate Performance?: Has the Influence of Financial Performance on Reputation Measures Been Overstated? Corporate Reputation Review, 1. pp. 86-92. ISSN 1479-1889

Srivastava, R K and McInish, T H and Wood, R A and Capraro, A J (1997) Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets. Corporate Reputation Review, 1 (1). pp. 61-68. ISSN 1479-1889

Bawa, K and Srinivasan, S and Srivastava, R K (1997) Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption. Journal of Marketing Research, 34 (4). pp. 517-525. ISSN 1547-7193

Maltz, E and Srivastava, R K (1997) Managing retailer-supplier partnerships with EDI: Evaluation and implementation. Long Range Planning, 30 (6). pp. 862-876. ISSN 1873-1872

Haynes, K E and Phillips, F Y and Srivastava, R K (1997) Uncertainty as a Management Evaluation Tool for Infrastructure Projects. In: Regional Science: Perspectives for the Future. Palgrave Macmillan UK, London, UK, pp. 127-143. ISBN 9781349255160

Kim, N and Mahajan, V and Srivastava, R K (1995) Determining the going market value of a business in an emerging information technology industry: The case of the cellular communications industry. Technological Forecasting and Social Change, 49 (3). pp. 257-279. ISSN 1873-5509

Shocker, A D and Srivastava, R K and Ruekert, R W (1994) Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue. Journal of Marketing Research, 31 (2). pp. 149-158. ISSN 1547-7193

Mahajan, V and Rao, V R and Srivastava, R K (1994) An approach to assess the importance of brand equity in acquisition decisions. The Journal of Product Innovation Management, 11 (3). pp. 221-235. ISSN 1540-5885

McInish, T H and Ramaswami, S N and Srivastava, R K (1993) Do More Risk‐Averse Investors Have Lower Net Worth and Income? The Financial Review, 28 (1). pp. 91-106. ISSN 1540-6288

Zenor, M J and Srivastava, R K (1993) Inferring Market Structure with Aggregate Data: A Latent Segment Logit Approach. Journal of Marketing Research, 30 (3). pp. 369-379. ISSN 1547-7193

Ramaswami, S N and Srivastava, R K and McInish, T H (1992) An exploratory study of portfolio objectives and asset holdings. Journal of Economic Behavior and Organization, 19 (3). pp. 285-306. ISSN 1879-1751

Phillips, F Y and Srivastava, R K and Springer, R E (1991) Project valuation and scheduling with recourse. In: Technology Management : the New International Language, 27-31 Oct, 1991.

McAlister, L and Srivastava, R K and Horowitz, J and Jones, M and Kamakura, W and Kulchitsky, J and Ratchford, B and Russel, G and Sultan, F and Yai, T and Weiss, D and Winer, R (1991) Incorporating choice dynamics in models of consumer behavior. Marketing Letters, 2 (3). pp. 241-252. ISSN 1573-059X

Kamakura, W A and Ramaswami, S N and Srivastava, R K (1991) Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services. International Journal of Research in Marketing, 8 (4). pp. 329-349. ISSN 1873-8001

Srivastava, R K and Shocker, A D (1991) Brand Equity: A Perspective on its Meaning and Measurement. Technical Report. Marketing Science Institute.

Mahajan, V and Muller, E and Srivastava, R K (1990) Determination of Adopter Categories by Using Innovation Diffusion Models. Journal of Marketing Research, 27 (1). pp. 37-50. ISSN 0022-2437

Huff, D L and Lutz, J M and Srivastava, R K (1988) A Geographical Analysis of the Innovativeness of States. Economic Geography, 64 (2). pp. 137-146. ISSN 1944-8287

Srivastava, R K and Green, R T (1986) Determinants of Bilateral Trade Flows. Journal of Business, 59 (4). pp. 623-640. ISSN 1537-5374

Kamakura, W A and Srivastava, R K (1986) An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences. Marketing Science, 5 (3). pp. 199-218. ISSN 1526-548X

Srivastava, R K and Mahajan, V and Ramaswami, S N and Cherian, J (1985) A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers. Technological Forecasting and Social Change, 28 (4). pp. 325-333. ISSN 1873-5509

Srivastava, R K and Isakson, H R and Price, L and McInish, T H (1984) Analysis of the Characteristics of Individual Investors in Real Estate Securities and Income‐Producing Property. Real Estate Economics, 12 (4). pp. 521-541. ISSN 1540-6229

Srivastava, R K and Alpert, M I and Shocker, A D (1984) A Customer-Oriented Approach for Determining Market Structures. Journal of Marketing, 48 (2). pp. 32-45. ISSN 1547-7185

McInish, T H and Srivastava, R K (1984) Ex-Ante Expectations and Portfolio Selection. The Financial Review, 19 (1). pp. 84-96. ISSN 1540-6288

Srivastava, R K and McInish, T H and Price, L L (1984) Information costs and portfolio selection. Journal of Banking and Finance, 8 (3). pp. 417-429. ISSN 1872-6372

Kumar, V and Leone, R P and Srivastava, R K (1984) A Model of U.S. Automobile Demand. Advances in Consumer Research, 11. pp. 387-390. ISSN 0098-9258

Kamakura, W A and Srivastava, R K (1984) Predicting Choice Shares under Conditions of Brand Interdependence. Journal of Marketing Research, 21 (4). pp. 420-434. ISSN 1547-7193

Hoyer, W D and Srivastava, R K and Jacoby, J (1984) Sources of Miscomprehension in Television Advertising. Journal of Advertising, 13 (2). pp. 17-26. ISSN 1557-7805

McInish, T H and Srivastava, R K (1984) The nature of individual investors' heterogeneous expectations. Journal of Economic Psychology, 5 (3). pp. 251-263. ISSN 1872-7719

Kamakura, W and Srivastava, R K (1982) Latent Trait Theory and Attitude Scaling: the Use of Information Functions For Item Selection. Advances in Consumer Research, 9. pp. 251-256. ISSN 0098-9258

McInish, T H and Srivastava, R K (1982) Multidimensionality of Locus of Control for Common Stock Investors. Psychological Reports, 51 (2). pp. 361-362. ISSN 0033-2941

Mcinish, T H and Srivastava, R K (1982) The determinants of investment in collectibles: A probit analysis. Journal of Behavioral Economics, 11 (2). 123 - 134. ISSN 1878-5360

Srivastava, R K and Leone, R P and Shocker, A D (1981) Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-In-Use. Journal of Marketing, 45 (3). pp. 38-48. ISSN 1547-7185

Srivastava, R K (1981) Usage-Situational Influences on Perceptions of Product-Markets:Theoretical and Empirical Issues. Advances in Consumer Research, 8. pp. 106-111. ISSN 0098-9258

Leone, R P and Srivastava, R K (1980) Attribute Overlap in the Modeling of Customer Product Portfolios. Advances in Consumer Research, 7. pp. 762-766. ISSN 0098-9258

Day, G S and Shocker, A D and Srivastava, R K (1979) Customer-Oriented Approaches to Identifying Product-Markets. Journal of Marketing, 43 (4). pp. 8-19. ISSN 1547-7185

Hirschman, E C and Srivastava, R K and Alpert, M I (1979) An Empirical Examination of Alternative Models For Predicting Consumer Utilization of Two Credit Card Systems. Advances in Consumer Research, 6. pp. 592-598. ISSN 0098-9258

Chakravarti, D and Edell, J and Gardner, M and Krishna, S and Mitchel, A and Raj, S P and Srivastava, R K and Redinger, R and Staelin, R (1978) Attitude Change or Attitude Formation? An Unanswered Question. Journal Of Consumer Research, 4 (4). pp. 271-276. ISSN 1537-5277

Srivastava, R K and Shocker, A D and Day, G S (1978) An Exploratory Study of the Influences of Usage Situation on Perceptions of Product-Markets. Advances in Consumer Research, 5. pp. 32-38. ISSN 0098-9258

Zaltman, G and Srivastava, R K and Deshpande, R (1978) Perceptions of Unfair Marketing Practices: Consumerism Implications. Advances in Consumer Research, 5 (1). pp. 247-253. ISSN 0098-9258