Browse by ISB Authors

Group by: Item Type | Affiliation | No Grouping
Number of items: 81.

Article

Hollebeek, L D and Kumar, V and Srivastava, R K (2020) From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions. Journal of Service Research.

Hollebeek, L D and Srivastava, R K and Chen, T (2019) S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM. Journal of the Academy of Marketing Science, 47 (1). pp. 161-185.

Arnold, T J and Grewal, D and Motyka, S and Kim, N and Sharma, A and Srivastava, R (2019) Store Manager–Store Performance Relationship: A Research Note. Journal of Retailing. (In Press)

Min, S and Zhang, X and Srivastava, R K (2015) Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets. Journal of Marketing Research, 53 (5). pp. 728-744. ISSN 0022-2437

Bahadir, S C and Bharadwaj, S G and Srivastava, R K (2015) Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics. Journal of International Business Studies, 46 (5). pp. 596-619.

Germann, F and Grewal, R and Ross, W T and Srivastava, R K (2014) Product recalls and the moderating role of brand commitment. Marketing Letters, 25 (2). pp. 179-191.

Worm, S and Srivastava, R K (2014) Impact of component supplier branding on profitability. International Journal of Research in Marketing, 31 (4). 409 - 424.

Srivastava, R K (2014) Leveraging market-based assets to de-risk the firm's operations. Asian Management Insights, 1 (2). pp. 34-40.

Srivastava, R K and Thomas, G M (2010) Managing brand performance: Aligning positioning, execution and experience. Journal of Brand Management, 17 (7). pp. 465-471.

Kim, N and Pae, J H and Han, J K and Srivastava, R K (2010) Utilization of business technologies: Managing relationship-based benefits for buying and supplying firms. Industrial Marketing Management, 39 (3). 473 - 484.

Hanssens, D M and Rust, R T and Srivastava, R K (2009) Marketing Strategy and Wall Street: Nailing down Marketing's Impact. Journal of Marketing, 73 (6). pp. 115-118.

Ramaswami, S N and Srivastava, R K and Bhargava, M (2008) Market-based capabilities and financial performance of firms: insights into marketing's contribution to firm value. Journal of the Academy of Marketing Science, 37 (2). p. 97.

Bhargava, M and Kim, J and Srivastava, R K (2008) Explaining Context Effects on Choice Using a Model of Comparative Judgment. Journal of Consumer Psychology, 9 (3). pp. 167-177.

Bahadir, S C and Bharadwaj, S and Srivastava, R K (2008) Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? Journal of Marketing, 72.

Kim, N and Srivastava, R K (2007) Modeling cross-price effects on inter-category dynamics: The case of three computing platforms. Omega, 35 (3). 290 - 301.

Leone, R P and Rao, V R and Keller, K L and Luo, A M and McAlister, L and Srivastava, R K (2006) Linking Brand Equity to Customer Equity. Journal of Service Research, 9 (2). pp. 125-138.

Rust, R T and Ambler, T and Carpenter, G S and Kumar, V and Srivastava, R K (2004) Measuring Marketing Productivity: Current Knowledge and Future Directions. Journal of Marketing, 68 (4). pp. 76-89.

Capraro, A J and Broniarczyk, S and Srivastava, R K (2003) Factors influencing the likelihood of customer defection: The role of consumer knowledge. Journal of the Academy of Marketing Science, 31 (2). p. 164.

Frels, J K and Shervani, T and Srivastava, R K (2003) The Integrated Networks Model: Explaining Resource Allocations in Network Markets. Journal of Marketing, 67 (1). pp. 29-45.

Kim, N and Han, J K and Srivastava, R K (2002) A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations. Management Science, 48 (2). pp. 1-18.

Hogan, J E and Lehmann, D R and Merino, M and Srivastava, R K and Thomas, J S and Verhoef, P C (2002) Linking Customer Assets to Financial Performance. Journal of Service Research, 5 (1). pp. 26-38.

Kim, N and Srivastava, R K and Han, J K (2001) Consumer Decision Making in a Multi-Generational Choice Set Context. Journal of Business Research, 53 (3). pp. 123-136.

Fahey, L and Srivastava, R K and Sharon, J S and Smith, D E (2001) Linking e-business and operating processes: The role of knowledge management. IBM Systems Journal, 40 (4). pp. 889-907.

Srivastava, R K and Fahey, L and Christensen, H K (2001) The resource-based view and marketing: The role of market-based assets in gaining competitive advantage. Journal of Management, 27 (6). pp. 777-802.

Kumar, V and Ramaswami, S N and Srivastava, R K (2000) A Model to Explain Shareholder Returns: Marketing Implications. Journal of Business Research, 50 (2). pp. 157-167.

Srivastava, R K and Shervani, T A and Fahey, L (1999) Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing. Journal of Marketing, 63 (4_supp). pp. 168-179.

Ratneshwar, S and Shocker, A D and Cotte, J and Srivastava, R K (1999) Product, person, and purpose: putting the consumer back into theories of dynamic market behaviour. Journal of Strategic Marketing, 7 (3). pp. 191-208.

Kim, N and Bridges, E and Srivastava, R K (1999) A Simultaneous Model for Innovative Product Category Sales Diffusion and Competitive Dynamics. International Journal of Research in Marketing, 16 (2).

Kim, N and Srivastava, R K (1998) Managing Intraorganizational Diffusion of Technological Innovations. Industrial Marketing Management, 27 (3). 229 - 246.

Han, J K and Kim, N and Srivastava, R K (1998) Market Orientation and Organizational Performance: Is Innovation a Missing Link? Journal of Marketing, 62 (4). pp. 30-45.

Srivastava, R K and Shervani, T and Fahey, L (1998) Market-Based Assets and Shareholder Value: A Framework for Analysis. Journal of Marketing, 62.

Srivastava, R K and Shervani, T A and Fahey, L (1997) Driving Shareholder Value: The Role of Marketing in Reducing Vulnerability and Volatility of Cash Flows. Journal of Market-Focused Management, 2 (1). pp. 49-64.

Capraro, A J and Srivastava, R K (1997) Part IV: How Do Reputations Affect Corporate Performance?: Has the Influence of Financial Performance on Reputation Measures Been Overstated? Corporate Reputation Review, 1 (1). pp. 86-92.

Srivastava, R K and McInish, T H and Wood, R A and Capraro, A J (1997) Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets. Corporate Reputation Review, 1 (1). pp. 61-68.

Bawa, K and Srinivasan, S and Srivastava, R K (1997) Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption. Journal of Marketing Research, 34 (4).

Maltz, E and Srivastava, R K (1997) Managing retailer-supplier partnerships with EDI: Evaluation and implementation. Long Range Planning, 30 (6). 862 - 876.

Kim, N and Mahajan, V and Srivastava, R K (1995) Determining the going market value of a business in an emerging information technology industry: The case of the cellular communications industry. Technological Forecasting and Social Change, 49 (3). pp. 257-279.

Shocker, A D and Srivastava, R K and Ruekert, R W (1994) Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue. Journal of Marketing Research, 31 (2).

Mahajan, V and Rao, V R and Srivastava, R K (1994) An approach to assess the importance of brand equity in acquisition decisions. The Journal of Product Innovation Management, 11 (3). pp. 221-235.

McInish, T H and Ramaswami, S N and Srivastava, R K (1993) Do More Risk‐Averse Investors Have Lower Net Worth and Income? The Financial Review, 28 (1). pp. 91-106.

Zenor, M J and Srivastava, R K (1993) Inferring Market Structure with Aggregate Data: A Latent Segment Logit Approach. Journal of Marketing Research, 30 (3). pp. 369-379.

Ramaswami, S N and Srivastava, R K and McInish, T H (1992) An exploratory study of portfolio objectives and asset holdings. Journal of Economic Behavior and Organization, 19 (3). pp. 285-306.

McAlister, L and Srivastava, R K and Horowitz, J and Jones, M and Kamakura, W and Kulchitsky, J and Ratchford, B and Russel, G and Sultan, F and Yai, T and Weiss, D and Winer, R (1991) Incorporating choice dynamics in models of consumer behavior. Marketing Letters, 2 (3). pp. 241-252.

Kamakura, W A and Ramaswami, S N and Srivastava, R K (1991) Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services. International Journal of Research in Marketing, 8 (4). pp. 329-349.

Huff, D L and Lutz, J M and Srivastava, R K (1988) A Geographical Analysis of the Innovativeness of States. Economic Geography, 64 (2). pp. 137-146.

Srivastava, R K and Green, R T (1986) Determinants of Bilateral Trade Flows. Journal of Business, 59 (4). pp. 623-640.

Kamakura, W A and Srivastava, R K (1986) An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences. Marketing Science, 5 (3). pp. 199-218.

Srivastava, R K and Mahajan, V and Ramaswami, S N and Cherian, J (1985) A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers. Technological Forecasting and Social Change, 28 (4). pp. 325-333.

Srivastava, R K and Isakson, H R and Price, L and McInish, T H (1984) Analysis of the Characteristics of Individual Investors in Real Estate Securities and Income‐Producing Property. Real Estate Economics, 12 (4). pp. 521-541.

Srivastava, R K and Alpert, M I and Shocker, A D (1984) A Customer-Oriented Approach for Determining Market Structures. Journal of Marketing, 48. pp. 32-45.

McInish, T H and Srivastava, R K (1984) EX-ANTE EXPECTATIONS AND PORTFOLIO SELECTION. Financial Review, 19 (1). pp. 84-96.

Srivastava, R K and McInish, T H and Price, L L (1984) Information costs and portfolio selection. Journal of Banking & Finance, 8 (3). 417 - 429.

Kumar, V and Leone, R P and Srivastava, R K (1984) A Model of U.S. Automobile Demand. Advances in Consumer Research, 11. pp. 387-390.

Kamakura, W A and Srivastava, R K (1984) Predicting Choice Shares under Conditions of Brand Interdependence. Journal of Marketing Research, 21 (4). pp. 420-434.

Hoyer, W D and Srivastava, R K and Jacoby, J (1984) Sources of Miscomprehension in Television Advertising. Journal of Advertising, 13 (2). pp. 17-26.

Hoyer, W D and Srivastava, R K and Jacoby, J (1984) Sources of Miscomprehension in Television Advertising. Journal of Advertising, 13 (2). pp. 17-26.

McInish, T H and Srivastava, R K (1984) The nature of individual investors' heterogeneous expectations. Journal of Economic Psychology, 5 (3). 251 - 263.

Kamakura, W and Srivastava, R K (1982) Latent Trait Theory and Attitude Scaling: the Use of Information Functions For Item Selection. Advances in Consumer Research.

McInish, T H and Srivastava, R K (1982) Multidimensionality of Locus of Control for Common Stock Investors. Psychological Reports, 51 (2). pp. 361-362.

Mcinish, T H and Srivastava, R K (1982) The determinants of investment in collectibles: A probit analysis. Journal of Behavioral Economics, 11 (2). 123 - 134.

Srivastava, R K and Leone, R P and Shocker, A D (1981) Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-In-Use. Journal of Marketing, 45 (3). pp. 38-48.

Srivastava, R K (1981) Usage-Situational Influences on Perceptions of Product-Markets:Theoretical and Empirical Issues. Advances in Consumer Research Volume, 8. pp. 106-111.

Leone, R P and Srivastava, R K (1980) Attribute Overlap in the Modeling of Customer Product Portfolios. Advances in Consumer Research, 7. pp. 762-766. (Submitted)

Day, G S and Shocker, A D and Srivastava, R K (1979) Customer-Oriented Approaches to Identifying Product-Markets. Journal of Marketing, 43 (4).

Hirschman, E C and Srivastava, R K and Alpert, M I (1979) Share An Empirical Examination of Alternative Models For Predicting Consumer Utilization of Two Credit Card Systems. Advances in Consumer Research, 6. pp. 592-598.

Chakravarti, D and Edell, J and Gardner, M and Krishna, S and Mitchel, A and Raj, S P and Srivastava, R K and Redinger, R and Staelin, R (1978) Attitude Change or Attitude Formation? An Unanswered Question. Journal Of Consumer Research, 4 (4). pp. 271-276.

Srivastava, R K and Shocker, A D and Day, G S (1978) An Exploratory Study of the Influences of Usage Situation on Perceptions of Product-Markets. Advances in Consumer Research, 5. pp. 32-38.

Zaltman, G and Srivastava, R K and Deshpande, R (1978) Perceptions of Unfair Marketing Practices: Consumerism Implications. Advances in Consumer Research, 5 (1). 247 - 253.

Book Chapter

Srivastava, R K and Wiesel, T (2010) Brand Platforms as Strategic Investments: Leveraging Customer Connections to Manage Profitability, Growth, and Risk. In: The Connected Customer: The Changing Nature of Consumer and Business Markets. Taylor and Francis.

Haynes, K E and Phillips, F Y and Srivastava, R K (1997) Uncertainty as a Management Evaluation Tool for Infrastructure Projects. In: Regional Science: Perspectives for the Future. Palgrave Macmillan UK, London, pp. 127-143.

Monograph

Wiesel, T and Kraussl, R and Srivastava, R K (2012) Are Financial Analysts “Good Marketers”? Implications for Marketing and Investor Relations. Technical Report. Marketing Science Institute. (Submitted)

Srivastava, R K and Fahey, L and Shervani, T A (2006) Building and Leveraging Market-Based Assets to Drive Marketplace Performance and Value. Technical Report. CRM.

Srivastava, R K and Reibstein, D J (2005) Metrics for Linking Marketing to Financial Performance. Project Report. Marketing Science Institute.

Ramaswami, S N and Bhargava, M and Srivastava, R K (2004) Market-based Assets and Capabilities, Business Processes, and Financial Performance. Technical Report. Marketing Science Institute.

Barua, A and Desai, P S and Srivastava, R K (1999) Economic Perspectives on Digital Marketing. Working Paper. Emory University. (Unpublished)

Srivastava, R K and Shocker, A D (1991) Brand Equity: A Perspective on its Meaning and Measurement. Technical Report. Marketing Science Institute. (Submitted)

Conference or Workshop Item

Kim, N and Srivastava, R K and Jan, H K (1999) An initial and repeat purchase legit model for multi-generation technological product markets. In: Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers.

Phillips, F Y and Srivastava, R K and Springer, R E (1991) Project valuation and scheduling with recourse. In: Technology Management : the New International Language, 27-31 Oct, 1991.

Book

Srivastava, R K and Thomas, G M (2016) The Future of Branding. Sage Publications India Pvt. Ltd..

Teaching Resource

Srivastava, R K and Dutta, S and Joshi, H (2015) Mia by Tanishq: Jewellery to Entice the Working Woman in India. [Teaching Resource]

Srivastava, R K and Joshi, H (2015) NTUC Income's Orange Force: Powering Forward to Innovative Paths of Customer Excellence. [Teaching Resource]

This list was generated on Tue Sep 21 02:49:18 2021 IST.