Items where Subject is "Marketing"

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Number of items at this level: 250.

A

AgrawalA, A and Nepstad, D and Chhatre, A (2011) Reducing Emissions from Deforestation and Forest Degradation. Annual Review of Environment and Resources, 36 (1). pp. 373-396.

Algesheimer, R and Borle, S and Dholakia, U M and Singh, S S (2010) The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation. Marketing Science, 29 (4). pp. 756-769.

Algesheimer, R and Borle, S and Dholakia, U M and Singh, S S (2009) The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation. Working Paper. SSRN. (Unpublished)

Anderson, J C and Zerrillo, P C and Wang, L O (2008) Estimating Firm-Specific and Relational Properties in Interorganizational Relationships in Marketing. Journal of business to business marketing, 13 (4). pp. 29-67.

Arifoglu, K and Deo, S and Iravani, S M R (2012) Pricing and Strategic Rationing When Selling to Snobbish Consumers. Working Paper. UCL Discovery. (Unpublished)

Arifoǧlu, K and Deo, S and Iravani, S (2012) Markdowns and Buying Frenzies with Conspicuous Consumers. Working Paper. SSRN. (Unpublished)

Arnold, T J and Grewal, D and Motyka, S and Kim, N and Sharma, A and Srivastava, R (2019) Store Manager–Store Performance Relationship: A Research Note. Journal of Retailing. (In Press)

Arunachalam, S and Bahadir, S C and Bharadwaj, S G and Guesalaga, R (2019) New product introductions for low-income consumers in emerging markets. Journal of the Academy of Marketing Science.

Arunachalam, S and Ramaswami, S N (2017) Managing Divided Attitudinal Loyalty of Business Customers. ISB Insights. (Submitted)

Arunachalam, S and Ramaswami, S N and Herrmann, P and Walker, D (2018) Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities. Journal of the Academy of Marketing Science.

B

Bahadir, S C and Bharadwaj, S and Srivastava, R K (2008) Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? Journal of Marketing, 72.

Bahadir, S C and Bharadwaj, S G and Srivastava, R K (2015) Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics. Journal of International Business Studies, 46 (5). pp. 596-619.

Bala, R and Bhardwaj, P (2010) Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry. Management Science, 56 (1). pp. 148-160.

Balasubramanian, N and Ethiraj, S K and Littrell, Ro and Morris, S and Seshadri, D V R and Varma, J R and Zaheer, S and Manikutty, S (2006) Corporation and its Shareholders: What Should B-Schools Teach?. Vikalpa: The Journal for Decision Makers, 31 (2). 99 - 130.

Bapna, R and Das, S and Garfinkel, R and Stallaert, J (2008) A market design for grid computing. INFORMS Journal on Computing, 20 (1). pp. 100-111.

Barua, A and Desai, P S and Srivastava, R K (1999) Economic Perspectives on Digital Marketing. Working Paper. Emory University. (Unpublished)

Bawa, K and Srinivasan, S and Srivastava, R K (1997) Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption. Journal of Marketing Research, 34 (4).

Belk, R and Ghoshal, T (2017) The Kafka quagmire for the poor in India. Journal of Marketing Management, 33 (17-18). pp. 1559-1569.

Bharadwaj, S and Arunachalam, S and Ananthanarayanan, S (2017) Complementary Roles of PCs and Smartphones in Enabling Digital India. ISB Insights.

Bharadwaj, S and Mitra, D (2016) Satisfaction (Mis)Pricing Revisited: Real? Really Big? Journal of Marketing.

Bhargava, H and Gangwar, M (2018) On the Optimality of Three-Part Tariff Plans: When Does Free Allowance Matter? Operations Research, 66 (6). pp. 1517-1532.

Bhargava, H K and Gangwar, M (2013) Mobile Telephony Pricing in Emerging Markets. In: INFORMS Conference on Information Systems and Technology,, Minneapolis, MN. (Submitted)

Bhargava, M and Kim, J and Srivastava, R K (2008) Explaining Context Effects on Choice Using a Model of Comparative Judgment. Journal of Consumer Psychology, 9 (3). pp. 167-177.

Boichuk, J P and Bommaraju, R and Ahearne, M and Kraus, F and Steenburgh, T J (2019) Managing Laggards: The Importance of a Deep Sales Bench. Journal of Marketing Research.

Bommaraju, R and Ahearne, M and Hall, Z R and Tirunillai, S and Lam, S K (2018) The Impact of Mergers and Acquisitions on the Sales Force. Journal of Marketing Research, 55 (2). pp. 254-264.

Bommaraju, R and Ahearne, M and Krause, R and Tirunillai, S (2019) Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance? Journal of Marketing, 83 (1). pp. 8-23.

Bommaraju, R and Boichuk, J P and Ahearne, M and Kraus, F and Steenburgh, T J (2019) Managing Laggards: The Importance of a Deep Sales Bench. Journal of Marketing Research, 56 (4). pp. 652-665.

Bommaraju, R and Hohenberg, S (2018) Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms. Journal of Marketing, 82 (5). pp. 106-124.

Bommaraju, R and Hohenberg, S (2018) Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms. Journal of Marketing, 82 (5). pp. 106-124.

Borle, S and Dholakia, U M and Singh, S S and Durham, E (2015) The Impact of Facebook Fan Page Participation on Customer Behavior: An Empirical Investigation. Working Paper. SSRN. (Unpublished)

Borle, S and Dholakia, U M and Singh, S S and Westbrook, R A (2007) The Impact of Survey Participation on Subsequent Customer Behavior: An Empirical Investigation. Marketing Science, 26 (5). pp. 711-726.

Borle, S and Singh, S S and Jain, D C (2008) Customer Lifetime Value Measurement. Management Science, 54 (1). pp. 100-112.

C

Capon, N and Singh, S S (2010) Managing Marketing: An Applied Approach. Wiley.

Capraro, A J and Broniarczyk, S and Srivastava, R K (2003) Factors influencing the likelihood of customer defection: The role of consumer knowledge. Journal of the Academy of Marketing Science, 31 (2). p. 164.

Capraro, A J and Srivastava, R K (1997) Part IV: How Do Reputations Affect Corporate Performance?: Has the Influence of Financial Performance on Reputation Measures Been Overstated? Corporate Reputation Review, 1 (1). pp. 86-92.

Carvalho, S W and Samu, S and Sivaramakrishnan, S (2011) The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands: A schema congruity perspective. Journal of International Consumer Marketing, 23 (2). pp. 135-150.

Chakrabarti, R and Sarkar, S (2010) Corporate Governance in an Emerging Market – What Does the Market Trust? Working Paper. Indian School of Business, Hyderabad.

Chakravarti, D and Edell, J and Gardner, M and Krishna, S and Mitchel, A and Raj, S P and Srivastava, R K and Redinger, R and Staelin, R (1978) Attitude Change or Attitude Formation? An Unanswered Question. Journal Of Consumer Research, 4 (4). pp. 271-276.

D

Davoodi, H R and Dixit, S and Pinter, G (2013) Monetary Transmission Mechanism in the East African Community: An Empirical Investigation. Working Paper. SSRN.

Dawra, J and Katyal, K and Reddy, M N (2012) Perturbation model for a product of joint consumption. Journal of Targeting, Measurement and Analysis for Marketing, 20 (3-4). pp. 145-157.

Day, G S and Shocker, A D and Srivastava, R K (1979) Customer-Oriented Approaches to Identifying Product-Markets. Journal of Marketing, 43 (4).

Deo, S and Corbett, C (2009) Cournot Competition Under Yield Uncertainty: The Case of the U.S. Influenza Vaccine Market. Manufacturing & Service Operations Management, 11 (4). pp. 563-576.

Deo, S and Devalkar, S K and Gokhale, M and Vaidya, A (2017) AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India. [Teaching Resource]

Deo, S and Gurvich, I (2011) Centralized vs. Decentralized Ambulance Diversion: A Network Perspective. Management Science, 57 (7). pp. 1300-1319.

Deo, S and Singh, S and Raghuram, G and Choudhari, S (2009) Adani Wilmar Limited (AWL). Asian Case Research Journal, 13 (01). pp. 157-176.

Dholakia, U M and Singh, S S and Westbrook, R A (2010) Understanding the Effects of Post-Service Experience Surveys on Delay and Acceleration of Customer Purchasing Behavior: Evidence From the Automotive Services Industry. Journal of Service Research, 13 (4). pp. 362-378.

Dutta, D and Seshadri, D V R (2015) CoCubes.com: Connecting Colleges (to) Companies. [Teaching Resource]

Dutta, D and Seshadri, D V R (2014) SSISM-Social Entrepreneurship or Chaos? [Teaching Resource]

F

Fahey, L and Srivastava, R K and Sharon, J S and Smith, D E (2001) Linking e-business and operating processes: The role of knowledge management. IBM Systems Journal, 40 (4). pp. 889-907.

Frels, J K and Shervani, T and Srivastava, R K (2003) The Integrated Networks Model: Explaining Resource Allocations in Network Markets. Journal of Marketing, 67 (1). pp. 29-45.

G

Galande, A and Satyavageeswaran, P and Voleti, S (2016) Inter-Firm Similarity and Influence in the Latent Space of Business Strategy: A Textspatial Modeling Approach. Working Paper. SSRN.

Gangwar, M (2009) Optimal pricing strategies under consumer stockpiling and store loyalty. PhD thesis, The University of Texas at Dallas.

Gangwar, M and Goodrum, P (2003) A Micro Level Analysis Of The Relationship Between Changes In Equipment Technology And Wages In The US Construction Industry. NIST Special Publication SP (6). ISSN 1048-776X

Gangwar, M and Goodrum, P M (2005) The effect of time on safety incentive programs in the US construction industry. Construction Management and Economics, 23 (8). pp. 851-859.

Gangwar, M and Kumar, N and Rao, R C (2014) Consumer stockpiling and competitive promotional strategies. Marketing Science, 33 (1). pp. 94-113.

Gangwar, M and Kumar, N S (2010) Pricing Strategies When and Why to Offer Shallow or Deep Discounts? Working Paper. Indian School of Business, Hyderabad.

Gangwar, M and Kumar, N S and Rao, R C (2015) Unintended Consequences of Promotions: Should Managers Worry About Consumer Stockpiling? Working Paper. SSRN. (Submitted)

Geis, G S (2009) The space between markets and hierarchies. Virginia Law Review, 95 (1). pp. 99-153.

Germann, F and Grewal, R and Ross, W T and Srivastava, R K (2014) Product recalls and the moderating role of brand commitment. Marketing Letters, 25 (2). pp. 179-191.

Ghoshal, T and Yorkston, E and Nunes, J C and Boatwright, P (2014) Multiple reference points in sequential hedonic evaluation: An empirical analysis. Journal of Marketing Research, 51 (5). pp. 563-577.

Goodrum, P M and Gangwar, M (2004) Examination of the Effectiveness and Long-Term Impact of Safety Incentive Programs in Construction. In: ASSE Professional Development Conference and Exposition, 7-10 June, 2004, Las Vegas, Nevada. (Submitted)

Goodrum, P M and Gangwar, M (2004) Safety incentives. Professional Safety. pp. 1-11.

Goodrum, P M and Gangwar, M (2004) The relationship between changes in equipment technology and wages in the US construction industry. Construction Management and Economics, 22 (3). pp. 291-301.

H

Han, J K and Kim, N and Srivastava, R K (1998) Market Orientation and Organizational Performance: Is Innovation a Missing Link? Journal of Marketing, 62 (4). pp. 30-45.

Hanssens, D M and Rust, R T and Srivastava, R K (2009) Marketing Strategy and Wall Street: Nailing down Marketing's Impact. Journal of Marketing, 73 (6). pp. 115-118.

Haynes, K E and Phillips, F Y and Srivastava, R K (1997) Uncertainty as a Management Evaluation Tool for Infrastructure Projects. In: Regional Science: Perspectives for the Future. Palgrave Macmillan UK, London, pp. 127-143.

Hirschman, E C and Srivastava, R K and Alpert, M I (1979) Share An Empirical Examination of Alternative Models For Predicting Consumer Utilization of Two Credit Card Systems. Advances in Consumer Research, 6. pp. 592-598.

Hogan, J E and Lehmann, D R and Merino, M and Srivastava, R K and Thomas, J S and Verhoef, P C (2002) Linking Customer Assets to Financial Performance. Journal of Service Research, 5 (1). pp. 26-38.

Hoyer, W D and Chandy, R and Dorotic, M and Krafft, M and Singh, S S (2010) Consumer cocreation in new product development. Journal of Service Research, 13 (3). pp. 283-296.

Hoyer, W D and Chandy, R and Dorotic, M and Krafft, M and Singh, S S (2011) EXECUTIVE SUMMARY: INVOLVING CONSUMERS IN NEW PRODUCT DEVELOPMENT. Business Strategy Review, 22 (4). p. 74.

Hoyer, W D and Srivastava, R K and Jacoby, J (1984) Sources of Miscomprehension in Television Advertising. Journal of Advertising, 13 (2). pp. 17-26.

Hoyer, W D and Srivastava, R K and Jacoby, J (1984) Sources of Miscomprehension in Television Advertising. Journal of Advertising, 13 (2). pp. 17-26.

Hsu, C C and Pereira, A (2008) Internationalization and performance: The moderating effects of organizational learning. Omega, 36 (2). pp. 188-205. ISSN 03050483

Huang, Z and Li, S X and Mahajan, V (2002) An analysis of manufacturer-retailer supply chain coordination in cooperative advertising. Decision Sciences, 33 (3).

Huff, D L and Lutz, J M and Srivastava, R K (1988) A Geographical Analysis of the Innovativeness of States. Economic Geography, 64 (2). pp. 137-146.

J

Jain, D and Singh, S S (2002) Customer lifetime value research in marketing: A review and future directions. Journal of Interactive Marketing, 16 (2). pp. 34-46.

Jain, L C and Makhija, R and Mookerjee, A and Mysore, V and Raghavan, A and Ramachandran, J and Rao, A and Roy, S and Shah, A and Viswanathan, R and Vora, A and Seshadri, D V R (2006) Understanding India from a Business Perspective: Opportunities and Challenges for MNCs. Vikalpa, 31 (3). pp. 95-119.

Joshi, H and Dula, C and Zerrillo, P C (2018) The transformation of Globe Telecom. Asian Management Insights, 5 (2). pp. 52-58.

K

Kamakura, W and Srivastava, R K (1982) Latent Trait Theory and Attitude Scaling: the Use of Information Functions For Item Selection. Advances in Consumer Research.

Kamakura, W A and Ramaswami, S N and Srivastava, R K (1991) Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services. International Journal of Research in Marketing, 8 (4). pp. 329-349.

Kamakura, W A and Srivastava, R K (1986) An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences. Marketing Science, 5 (3). pp. 199-218.

Kamakura, W A and Srivastava, R K (1984) Predicting Choice Shares under Conditions of Brand Interdependence. Journal of Marketing Research, 21 (4). pp. 420-434.

Kameshwaran, S and Benyoucef, L (2008) Optimal buying from online retailers offering total value discounts. In: 10th International Conference on Electronic Commerce 2008, ICEC'08, 19-22, August 2008, Innsbruck; Austria.

Kim, K H and Kumar, V (2017) The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in B2B Markets. Journal of Marketing Research.

Kim, N and Bridges, E and Srivastava, R K (1999) A Simultaneous Model for Innovative Product Category Sales Diffusion and Competitive Dynamics. International Journal of Research in Marketing, 16 (2).

Kim, N and Han, J K and Srivastava, R K (2002) A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations. Management Science, 48 (2). pp. 1-18.

Kim, N and Mahajan, V and Srivastava, R K (1995) Determining the going market value of a business in an emerging information technology industry: The case of the cellular communications industry. Technological Forecasting and Social Change, 49 (3). pp. 257-279.

Kim, N and Pae, J H and Han, J K and Srivastava, R K (2010) Utilization of business technologies: Managing relationship-based benefits for buying and supplying firms. Industrial Marketing Management, 39 (3). 473 - 484.

Kim, N and Srivastava, R K (1998) Managing Intraorganizational Diffusion of Technological Innovations. Industrial Marketing Management, 27 (3). 229 - 246.

Kim, N and Srivastava, R K (2007) Modeling cross-price effects on inter-category dynamics: The case of three computing platforms. Omega, 35 (3). 290 - 301.

Kim, N and Srivastava, R K and Han, J K (2001) Consumer Decision Making in a Multi-Generational Choice Set Context. Journal of Business Research, 53 (3). pp. 123-136.

Kim, N and Srivastava, R K and Jan, H K (1999) An initial and repeat purchase legit model for multi-generation technological product markets. In: Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers.

Kumar, A and Bezawada, R and Rishika, R and Janakiraman, R and Kannan, P K (2016) From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing, 80 (1). pp. 7-25.

Kumar, V (2017) A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation. Journal of Marketing.

Kumar, V and Leone, R P and Srivastava, R K (1984) A Model of U.S. Automobile Demand. Advances in Consumer Research, 11. pp. 387-390.

Kumar, V and Leszkiewicz, A and Herbst, A (2018) Are You Back for Good or Still Shopping Around? Investigating Customers’ Repeat Churn Behavior. Journal of Marketing Research, 55 (2). pp. 208-225.

Kumar, V and Nim, N and Sharma, A (2018) Driving growth of Mwallets in emerging markets: a retailer's perspective. Journal of the Academy of Marketing Science. pp. 1-23.

Kumar, V and Pansari, A (2016) National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer. Journal of International Marketing, 24 (1). pp. 1-21.

Kumar, V and Rajan, B and Gupta, S and Pozza, I D (2019) Customer Engagement in Service. Journal of the Academy of Marketing Science, 47 (1). pp. 138-160.

Kumar, V and Ramaswami, S N and Srivastava, R K (2000) A Model to Explain Shareholder Returns: Marketing Implications. Journal of Business Research, 50 (2). pp. 157-167.

Kumar, V and Reinartz, W (2016) Creating Enduring Customer Value. Journal of Marketing, 80 (6). pp. 36-68.

Kumar, V and Sharma, A (2017) Leveraging marketing analytics to improve firm performance: Insights from implementation. Applied Marketing Analytics, 3 (1). pp. 58-69.

Kumar, V and Sharma, A and Donthu, N and Rountree, C (2015) Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium. Marketing Science, 34 (6). pp. 804-814.

Kumar, V. (2018) Transformative Marketing: The Next 20 Years. Journal of Marketing, 82 (4). pp. 1-12.

L

Leone, R P and Rao, V R and Keller, K L and Luo, A M and McAlister, L and Srivastava, R K (2006) Linking Brand Equity to Customer Equity. Journal of Service Research, 9 (2). pp. 125-138.

Leone, R P and Srivastava, R K (1980) Attribute Overlap in the Modeling of Customer Product Portfolios. Advances in Consumer Research, 7. pp. 762-766. (Submitted)

Loo, G and Sindhwani, S and Jing, C and Loo, T (2011) Brand Hong Kong. In: City Branding: Theory and Cases. Palgrave Macmillan UK, London, pp. 157-161. ISBN 9780230294790

M

Mahajan, V and Rao, V R and Srivastava, R K (1994) An approach to assess the importance of brand equity in acquisition decisions. The Journal of Product Innovation Management, 11 (3). pp. 221-235.

Maital, S and Prakhya, S and Seshadri, D V R (2008) Bridging the Chasm between Management Education, Research, and Practice: Moving Towards the ‘Grounded Theory’ Approach. Vikalpa, 33 (1). pp. 1-18.

Maital, S and Ravid, S and Seshadri, D V R and Dumanis, A (2008) Toward a Grounded Theory of Effective Business Incubation. Vikalpa, 33 (4). pp. 1-14.

Maital, S and Seshadri, D V R (2017) Smartonomics: Simple, Powerful Macroeconomic Tools for Success in an Uncertain World. Sage Publishing.

Maltz, E and Srivastava, R K (1997) Managing retailer-supplier partnerships with EDI: Evaluation and implementation. Long Range Planning, 30 (6). 862 - 876.

McAlister, L and Srivastava, R K and Horowitz, J and Jones, M and Kamakura, W and Kulchitsky, J and Ratchford, B and Russel, G and Sultan, F and Yai, T and Weiss, D and Winer, R (1991) Incorporating choice dynamics in models of consumer behavior. Marketing Letters, 2 (3). pp. 241-252.

McInish, T H and Srivastava, R K (1984) EX-ANTE EXPECTATIONS AND PORTFOLIO SELECTION. Financial Review, 19 (1). pp. 84-96.

McInish, T H and Srivastava, R K (1982) Multidimensionality of Locus of Control for Common Stock Investors. Psychological Reports, 51 (2). pp. 361-362.

McInish, T H and Srivastava, R K (1984) The nature of individual investors' heterogeneous expectations. Journal of Economic Psychology, 5 (3). 251 - 263.

Mcinish, T H and Srivastava, R K (1982) The determinants of investment in collectibles: A probit analysis. Journal of Behavioral Economics, 11 (2). 123 - 134.

Mehra, A and Kumar, S and Raju, J S (2012) Showrooming and the competition between store and online retailers. In: 22nd Workshop on Information Technologies and Systems, 15-16 December 2012, United States.

Mehra, A and Sajeesh, S and Voleti, S (2016) Impact of Reference Prices on Positioning and Advertising in Non-Durable Goods Markets. Working Paper. SSRN. (Submitted)

Moradi, M and Dass, M and Pedada, K (2017) An Investigation into the Role of Brand Affiliation and Content Emotions on Crowdfunding Success: An Extended Abstract. In: Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, pp. 611-615.

Mukherjee, T and Jha, B and Seshadri, D V R and Tripathy, A (2004) Innovation and intrapreneurship through re-invention for sustainable competitive advantage: the case of Tata steel. In: 2004 IEEE International Engineering Management Conference (IEEE Cat. No.04CH37574).

Murthy, K N and Seshadri, D V R (2011) Kudremukh Iron Ore Company Limited (KIOCL): The Death Knell and Beyond. Vikalpa, 36 (2). pp. 133-142.

Murthy, K N and Seshadri, D V R (2009) Kudremukh Iron Ore Company Ltd: The Sun Sets on Its Mining Operations. [Teaching Resource]

Musalem, A and Bradlow, E T and Raju, J S (2008) Who's got the coupon? Estimating consumer preferences and coupon usage from aggregate information. Journal of Marketing Research, 45 (6). pp. 715-730.

Muthuraman, B and Sen, A and Gupta, P and Seshadri, D V R and Narus, J A (2006) Understanding the Process of Transitioning to Customer Value Management. Vikalpa, 31 (2). pp. 1-28.

N

Nandkumar, A and Arora, A (2010) Insecure Advantage? Markets for Technology and the Value of Resources for Entrepreneurial Ventures. Working Paper. Indian School of Business, Hyderabad.

Narus, J A and Seshadri, D V R (2006) Infosys Technologies Ltd.: Growing Share of a Customer's Business. [Teaching Resource]

Narus, J A and Seshadri, D V R (2007) Infosys Technologies Ltd.: Growing Share of a Customer’s Business. Vikalpa, 32 (04).

Nicole, H and Pedada, K (2014) The Future of Marketing in a Multi-channel and Multi-screen World. Project Report. Marketing Science Institute. (Submitted)

P

Park, S J and Lai, G and Seshadri, S (2016) Inventory Sharing in the Presence of Commodity Markets. Production and Operations Management.

Pedada, K (2018) Two studies on the determinants and effects of international marketing joint venture dissolutions in an emerging market. PhD thesis, Texas Tech University.

Pedada, K and Arunachalam, S and Dass, M (2019) A theoretical model of the formation and dissolution of emerging market international marketing alliances. Journal of the Academy of Marketing Science.

Pedada, K and Kutti, K Marketing in Emerging Economies: The Indian Experience. Project Report. Marketing Science Institute. (Submitted)

Pedada, K and Shankar, V and Dass, M The Effects of International Marketing Joint Venture Dissolutions on the Shareholder Value of Emerging Market Firms. Working Paper. UnSpecified. (Submitted)

Pedada, K and Shankar, V and Dass, M (2018) Negotiating International Marketing Joint Venture Dissolutions in Emerging Markets. Project Report. Indian School of Business. (Submitted)

Pereira, A (2015) Consumer Attitudes toward Advertising: Does Culture Matter? In: Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer International Publishing, pp. 107-110.

Pereira, A (2005) The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace. Taylor & Francis.

Pereira, A and Dhar, S (2014) The Engaged Classroom: A Successful Lead User Innovation. In: International Technology, Education and Development Conference (INTED), 2014.

Pereira, A and Hsu, C C and Kundu, S K (2005) Country-of-origin image: measurement and cross-national testing. Journal of Business Research, 58 (1). 103 - 106.

Petersen, J A and Kumar, V and Polo, Y and Sese, F J (2018) Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability. Journal of the Academy of Marketing Science, 46 (5). pp. 813-836.

Peterson, R A and Smith, K H and Zerrillo, P C (1999) Trademark dilution and the practice of marketing. Journal of the Academy of Marketing Science, 27 (2). p. 255.

Phillips, F Y and Srivastava, R K and Springer, R E (1991) Project valuation and scheduling with recourse. In: Technology Management : the New International Language, 27-31 Oct, 1991.

Prasad, A and Bronnenberg, B and Mahajan, V (2004) Product entry timing in dual distribution channels: The case of the movie industry. Review of Marketing Science, 2. pp. 83-102.

Prasad, A and Mahajan, V and Bronnenberg, B (2003) Advertising versus pay-per-view in electronic media. International Journal of Research in Marketing, 20 (1). pp. 13-30.

R

Ramachandran, K (2003) How dotcoms can be winners: A customer dissatisfaction approach to analysis. Venture Capital, 5 (3). pp. 191-216.

Ramaswami, S N and Arunachalam, S (2016) Divided attitudinal loyalty and customer value: role of dealers in an indirect channel. Journal of the Academy of Marketing Science. pp. 1-21.

Ramaswami, S N and Bhargava, M and Srivastava, R K (2004) Market-based Assets and Capabilities, Business Processes, and Financial Performance. Technical Report. Marketing Science Institute.

Ramaswami, S N and Srivastava, R K and Bhargava, M (2008) Market-based capabilities and financial performance of firms: insights into marketing's contribution to firm value. Journal of the Academy of Marketing Science, 37 (2). p. 97.

Ramaswami, S N and Srivastava, R K and McInish, T H (1992) An exploratory study of portfolio objectives and asset holdings. Journal of Economic Behavior and Organization, 19 (3). pp. 285-306.

Ranganathan, R and Ghosh, A and Rosenkopf, L (2018) Competition–cooperation interplay during multifirm technology coordination: The effect of firm heterogeneity on conflict and consensus in a technology standards organization. Strategic Management Journal.

Ratneshwar, S and Shocker, A D and Cotte, J and Srivastava, R K (1999) Product, person, and purpose: putting the consumer back into theories of dynamic market behaviour. Journal of Strategic Marketing, 7 (3). pp. 191-208.

Ravindran, K and Susarla, A and Mani, D and Gurbaxani, V (2015) Social Capital and Contract Duration in Buyer-Supplier Networks for Information Technology Outsourcing. Information Systems Research, 26 (2). pp. 379-397. ISSN 1047-7047

Rust, R T and Ambler, T and Carpenter, G S and Kumar, V and Srivastava, R K (2004) Measuring Marketing Productivity: Current Knowledge and Future Directions. Journal of Marketing, 68 (4). pp. 76-89.

S

Saboo, A R and Kumar, V and Anand, A (2017) Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet–Based Outcomes. Journal of Marketing, 81 (6). pp. 42-61.

Saboo, A R and Kumar, V and Park, I (2016) Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation. MIS Quarterly, 40 (4). pp. 911-939.

Samu, S and Krishnan, H S (2010) Brand related information as context: The impact of brand name characteristics on memory and choice. Journal of the Academy of Marketing Science, 38 (4). pp. 456-470.

Samu, S and Lyndem, P K and Litz, R A (2012) Impact of brand-building activities and retailer-based brand equity on retailer brand communities. European Journal of Marketing, 46 (11). pp. 1581-1601.

Samu, S and Wymer, W (2014) Cause marketing communications: Consumer inference on attitudes towards brand and cause. European Journal of Marketing, 48 (7/8). pp. 1333-1353.

Samu, S and Wymer, W (2009) The effect of fit and dominance in cause marketing communications. Journal of Business Research, 62 (4). pp. 432-440.

Schroeder, J E (2012) Critical marketing: Insights for informed research and teaching. In: Critical Marketing: Defining the Field. Taylor and Francis, pp. 18-29. ISBN 9781136412912

Sen, R and Singh, S S and Borle, S (2012) Open source software success: Measures and analysis. Decision Support Systems, 52 (2). 364 - 372.

Seshadri, D V R (2011) Bucking the Trend: A Look at Zyme Solutions' Non-linear Business Model for IT Services from India. Asian Case Research Journal, 15 (01). pp. 37-62.

Seshadri, D V R (2007) Understanding New Venture Failure due to Entrepreneur-Organization Goal Dissonance. Vikalpa, 32 (1). pp. 55-74.

Seshadri, D V R and Jane, H (2005) Air Deccan: Revolutionizing the Indian Skies. South Asian Journal of Management, 12 (4).

Seshadri, D V R and Narus, J A (2007) Value Chain Migration at Infosys (A). [Teaching Resource]

Seshadri, D V R and Nayak, M (2015) ID Fresh: The Way Forward. [Teaching Resource]

Seshadri, D V R and Raghavan, A and Hegde, S (2007) Business Ethics: The Next Frontier for Globalizing Indian Companies. Vikalpa, 32 (3). pp. 61-80.

Seshadri, D V R and Sasidhar, K (2017) Creating Grassroots Leaders through DHAN's Unique Leadership Model. Harvard Business Review.

Seshadri, D V R and Sasidhar, K (2018) DHAN Foundation: Delivering Healthcare to the Village Doorstep - A Holistic Healthcare Model (C). [Teaching Resource]

Seshadri, D V R and Sasidhar, K (2018) DHAN Foundation: Delivering Healthcare to the Village Doorstep - An Innovative Approach (A). [Teaching Resource]

Seshadri, D V R and Sasidhar, K (2018) DHAN Foundation: Delivering Healthcare to the Village Doorstep - An Innovative Approach (B). [Teaching Resource]

Seshadri, D V R and Sasidhar, K (2019) A Holistic Intervention Towards Sustainable Livelihoods and Coastal Conservation: A DHAN Foundation Case. [Teaching Resource]

Seshadri, D V R and Tripathy, A (2006) Innovation through Intrapreneurship: The Road Less Travelled. Vikalpa, 31 (1). pp. 17-30.

Seshadri, D V R and Tripathy, A (2006) Reinventing a Giant Corporation: The Case of Tata Steel. Vikalpa, 31 (1). pp. 133-146.

Seshadri, D V R and Tripathy, A (2006) Reinventing a Giant Corporation: The Case of Tata Steel. Vikalpa, 31 (3). pp. 131-146.

Seshadri, D.V.R. (2010) Zyme: Building a speciality IT services firm: In conversation with Chandran Sankaran, Founder and CEO, Zyme Solutions. IIMB Management Review, 22 (1). 25 - 31.

Sethuraman, R and Raju, J S (2012) Private label strategies - Myths and realities. In: Handbook of Marketing Strategy. Edward Elgar Publishing Ltd., pp. 318-335. ISBN 9781849800983

Sharma, A (2011) Take-off of online marketing: Casting the next generation strategies. Business Strategy Series, 12 (4). pp. 202-208.

Sharma, A and Kumar, V and Borah, S B (2017) Ritualization: A Strategic Tool to Position Brands in International Markets. Journal of International Marketing. (In Press)

Sharma, A and Kumar, V and Cosguner, K (2019) Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies. Journal of Marketing Research.

Sharma, A and Kumar, V and Yan, J and Borah, S B and Adhikary, A (2019) Understanding the structural characteristics of a firm's whole buyer--supplier network and its impact on international business performance. Journal of International Business Studies.

Sharma, A and Saboo, A R and Kumar, V (2018) Investigating the Influence of Characteristics of New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry. Journal of Marketing.

Shervani, T and Zerrillo, P C (1997) The albatross of product innovation. Business Horizons, 40 (1). 57 - 62.

Shocker, A D and Srivastava, R K and Ruekert, R W (1994) Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue. Journal of Marketing Research, 31 (2).

Singh, A K and Nayak, M and Seshadri, D V R (2013) Marketing “Value” to Price-Sensitive Customers during the Tendering Process. Vikalpa, 38 (4). pp. 49-68.

Singh, N and Baack, D and Pereira, A and Baack, D (2008) Culturally customizing websites for US Hispanic online consumers. Journal of Advertising Research, 48 (2). pp. 224-234.

Singh, N and Kwon, I and Pereira, A (2003) Cross-cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups. Psychology & Marketing, 20 (10). pp. 867-881.

Singh, N and Pereira, A (2005) The culturally customized web site. Routledge. ISBN 9780750678490

Singh, S S and Borle, S and Jain, D C (2009) A generalized framework for estimating customer lifetime value when customer lifetimes are not observed. QME, 7 (2). pp. 181-205.

Singh, S S and Dholakia, U M and Borle, S (2015) Does Membership in a Nominal Online Group Affect Long-Term Customer Behaviors? Results from a Naturalistic Field Experiment on Kiva.org. Working Paper. SSRN. (Unpublished)

Singh, S S and Jain, D C (2013) Measuring Customer Lifetime Value: Models and Analysis. Working Paper. SSRN. (Unpublished)

Singh, S S and Jain, D C and Krishnan, T V (2008) Research Note—Customer Loyalty Programs: Are They Profitable? Management Science, 54 (6). pp. 1205-1211.

Srivastava, R K (2014) Leveraging market-based assets to de-risk the firm's operations. Asian Management Insights, 1 (2). pp. 34-40.

Srivastava, R K (1981) Usage-Situational Influences on Perceptions of Product-Markets:Theoretical and Empirical Issues. Advances in Consumer Research Volume, 8. pp. 106-111.

Srivastava, R K and Alpert, M I and Shocker, A D (1984) A Customer-Oriented Approach for Determining Market Structures. Journal of Marketing, 48. pp. 32-45.

Srivastava, R K and Dutta, S and Joshi, H (2015) Mia by Tanishq: Jewellery to Entice the Working Woman in India. [Teaching Resource]

Srivastava, R K and Fahey, L and Christensen, H K (2001) The resource-based view and marketing: The role of market-based assets in gaining competitive advantage. Journal of Management, 27 (6). pp. 777-802.

Srivastava, R K and Fahey, L and Shervani, T A (2006) Building and Leveraging Market-Based Assets to Drive Marketplace Performance and Value. Technical Report. CRM.

Srivastava, R K and Green, R T (1986) Determinants of Bilateral Trade Flows. Journal of Business, 59 (4). pp. 623-640.

Srivastava, R K and Isakson, H R and Price, L and McInish, T H (1984) Analysis of the Characteristics of Individual Investors in Real Estate Securities and Income‐Producing Property. Real Estate Economics, 12 (4). pp. 521-541.

Srivastava, R K and Joshi, H (2015) NTUC Income's Orange Force: Powering Forward to Innovative Paths of Customer Excellence. [Teaching Resource]

Srivastava, R K and Leone, R P and Shocker, A D (1981) Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-In-Use. Journal of Marketing, 45 (3). pp. 38-48.

Srivastava, R K and Mahajan, V and Ramaswami, S N and Cherian, J (1985) A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers. Technological Forecasting and Social Change, 28 (4). pp. 325-333.

Srivastava, R K and McInish, T H and Price, L L (1984) Information costs and portfolio selection. Journal of Banking & Finance, 8 (3). 417 - 429.

Srivastava, R K and McInish, T H and Wood, R A and Capraro, A J (1997) Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets. Corporate Reputation Review, 1 (1). pp. 61-68.

Srivastava, R K and Reibstein, D J (2005) Metrics for Linking Marketing to Financial Performance. Project Report. Marketing Science Institute.

Srivastava, R K and Shervani, T and Fahey, L (1998) Market-Based Assets and Shareholder Value: A Framework for Analysis. Journal of Marketing, 62.

Srivastava, R K and Shervani, T A and Fahey, L (1997) Driving Shareholder Value: The Role of Marketing in Reducing Vulnerability and Volatility of Cash Flows. Journal of Market-Focused Management, 2 (1). pp. 49-64.

Srivastava, R K and Shervani, T A and Fahey, L (1999) Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing. Journal of Marketing, 63 (4_supp). pp. 168-179.

Srivastava, R K and Shocker, A D (1991) Brand Equity: A Perspective on its Meaning and Measurement. Technical Report. Marketing Science Institute. (Submitted)

Srivastava, R K and Shocker, A D and Day, G S (1978) An Exploratory Study of the Influences of Usage Situation on Perceptions of Product-Markets. Advances in Consumer Research, 5. pp. 32-38.

Srivastava, R K and Thomas, G M (2016) The Future of Branding. Sage Publications India Pvt. Ltd..

Srivastava, R K and Thomas, G M (2010) Managing brand performance: Aligning positioning, execution and experience. Journal of Brand Management, 17 (7). pp. 465-471.

Srivastava, R K and Wiesel, T (2010) Brand Platforms as Strategic Investments: Leveraging Customer Connections to Manage Profitability, Growth, and Risk. In: The Connected Customer: The Changing Nature of Consumer and Business Markets. Taylor and Francis.

Sunder, S and Kumar, V and Goreczny, A and Maurer, T (2016) Why do Salespeople Quit? An Empirical Examination of Own & Peer Effects on Salesperson Turnover Behavior. Journal of Marketing Research. ISSN 0022-2437

T

Tang, C S and Deo, S (2008) Rental price and rental duration under retail competition. European Journal of Operational Research, 187 (3). 806 - 828.

Timoumi, A and Coughlan, A T (2013) Wardrobing: Is It Really All That Bad? Working Paper. Northwestern University. (Unpublished)

U

Uppal, A (2018) Selling Formats in Retailing in Developed and Emerging Economies. PhD thesis, University of Pennsylvania.

Uppal, A and Raju, J S (2017) The Effect of Content Providers' Ability to Charge End-Users on the Network Neutrality Debate. Working Paper. SSRN. (Unpublished)

V

Venzin, M and Bardolet, D and Zerrillo, P C and Chan, C W (2016) Prysmian Group in Asia Pacific: Implementing Strategy. [Teaching Resource]

Voleti, S (2010) A Bayesian Nonparametric Approach to Residual Brand Equity Estimation. Working Paper. SSRN. (Submitted)

Voleti, S (2014) An Empirical Investigation of Spatial Externalities in Product Arrangements on Retail Shelves. Working Paper. SSRN. (Submitted)

Voleti, S (2009) Estimating Brand Equity from Aggregate Data. PhD thesis, University of Rochester.

Voleti, S (2015) A Multimarket Analysis of Inter-dependent Consumer Response Sensitivities. Review of Marketing Science.

Voleti, S and Bharadwaj, S (2015) Bayesian Estimation and Clustering of Latent Attitudinal Parameters Using Cross-Sectional Survey Data: Application to an Online Banking Survey. Working Paper. SSRN. (Submitted)

Voleti, S and Gangwar, M and Kopalle, P K (2016) Why the Dynamics of Competition Matter for Category Profitability. Journal of Marketing.

Voleti, S and Ghosh, P (2013) A robust approach to measure latent time-varying equity in hierarchical branding structures. Quantitative Marketing and Economics, 11 (3). pp. 289-319.

Voleti, S and Kopalle, P K and Ghosh, P (2015) An Interproduct Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store-Level Data. Management Science, 61 (11). pp. 2720-2738.

Voleti, S and Nelson, P E and Ghosh, P (2010) Estimation of Residual Equity in Hierarchical Branding Structures: A Nonparametric Approach on Aggregate Beer Category Data. Working Paper. Indian School of Business, Hyderabad.

Voleti, S and Sethuraman, R (2015) Are National Brands More Promotion Elastic Than Store Brands? In: Advances in National Brand and Private Label Marketing. Springer Proceedings in Business and Economics . Springer International Publishing, pp. 63-70. ISBN 978-3-319-20181-8

Voleti, S and Sethuraman, R (2015) Testing the Traditional View of National Brands and Store Brands: A Comparison of Response Elasticities and Intangible Brand Effects. Working Paper. SSRN.

W

Wiesel, T and Kraussl, R and Srivastava, R K (2012) Are Financial Analysts “Good Marketers”? Implications for Marketing and Investor Relations. Technical Report. Marketing Science Institute. (Submitted)

Worm, S and Srivastava, R K (2014) Impact of component supplier branding on profitability. International Journal of Research in Marketing, 31 (4). 409 - 424.

Wu, F and Mahajan, V and Balasubramanyan, S (2003) An Analysis of E-Business Adoption and Its Impact on Business Performance. Journal of the Academy of Marketing Science, 31 (4). pp. 425-447.

Wu, Y and Balasubramanian, S and Mahajan, V (2004) When Is a Preannounced New Product Likely to Be Delayed? Journal of Marketing, 68 (2). pp. 101-113.

Y

Yang, L K and Zerrillo, P C (2018) Negotiating the Legal Systems in ASEAN. Asian Management Insights, 5 (1).

Z

Zaltman, G and Srivastava, R K and Deshpande, R (1978) Perceptions of Unfair Marketing Practices: Consumerism Implications. Advances in Consumer Research, 5 (1). 247 - 253.

Zenor, M J and Srivastava, R K (1993) Inferring Market Structure with Aggregate Data: A Latent Segment Logit Approach. Journal of Marketing Research, 30 (3). pp. 369-379.

Zerrillo, P C (2018) The Case for Cases: Teaching with Cases. World Scientific. ISBN 9789813273368

Zerrillo, P C and Joshi, H (2018) Thien Long Group Corporation: Stationery Success in Vietnam, Dynamic Ambition Beyond. [Teaching Resource]

Zerrillo, P C and Raina, R (1996) Marketing Networks: A New Entrant's Approach to Network Equity. In: Networks in Marketing. SAGE Publications Inc, pp. 205-220. ISBN 9781483327723

Zerrillo, P C and Thomas, G M (2007) Developing brands and emerging markets: An empirical application. Place Branding and Public Diplomacy, 3 (1). pp. 86-99.

Zerrillo, P C and Wong, A (2018) City Mart: Creating an Ecosystem and Corporate Synergies in The Myanmar Market; A Blueprint For Expanding in Frontier Economies. [Teaching Resource]

Zerrillo, P C and Wong, A (2018) Kova: Becoming a Vietnamese Household Name in Paint. [Teaching Resource]

Zerrillo, P C and lacobucci, D (1995) Trade promotions: A call for a more rational approach. Business Horizons, 38 (4). 69 - 76.

Zhang, Q and Gangwar, M and Ratchford, B (2017) Effects of Product Categories on Consumers’ Spending in Multiple Retail Formats: An Abstract. In: Academy of Marketing Science Annual Conference. (Submitted)

Zhang, Q and Gangwar, M and Seetharaman, P B (2017) Polygamous Store Loyalties: An Empirical Investigation. Journal of Retailing, 93 (4). 477 - 492.

Zhang, Q and Gangwar, M and Seetharaman, S (2010) Store Loyalty a Category Specific Trait. Working Paper. SSRN.

Zhang, X and Kumar, V and Cosguner, K (2017) Dynamically Managing a Profitable Email Marketing Program. Journal of Marketing Research. (In Press)

Zhou, J X and Arnold, M J and Pereira, A and Yu, J (2010) Chinese consumer decision-making styles: A comparison between the coastal and inland regions. Journal of Business Research, 63 (1). 45 - 51.

This list was generated on Fri Sep 20 08:28:05 2019 IST.