Items where Subject is "Marketing"

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Number of items at this level: 69.

Article

Bala, R and Bhardwaj, P (2010) Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry. Management Science, 56 (1). pp. 148-160.

Bapna, R and Das, S and Garfinkel, R and Stallaert, J (2008) A market design for grid computing. INFORMS Journal on Computing, 20 (1). pp. 100-111.

Bharadwaj, S G and Mitra, D (2016) Satisfaction (Mis)Pricing Revisited: Real? Really Big? Journal of Marketing.

Carvalho, S W and Samu, S and Sivaramakrishnan, S (2011) The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands: A schema congruity perspective. Journal of International Consumer Marketing, 23 (2). pp. 135-150.

Chen, H and Pereira, A and Miller, SW (1998) The effect of country-of-origin on first-mover advantage. American Marketing Association. Conference Proceedings, 9. p. 132.

Chen, H C and Pereira, A (1999) Product entry in international markets: the effect of country of origin on first-mover advantage. Journal of Product & Brand Management, 8 (3). pp. 218-231. ISSN 1061-0421

Dawra, J and Katyal, K and Reddy, M N (2012) Perturbation model for a product of joint consumption. Journal of Targeting, Measurement and Analysis for Marketing, 20 (3-4). pp. 145-157.

Deo, S and Corbett, C (2009) Cournot Competition Under Yield Uncertainty: The Case of the U.S. Influenza Vaccine Market. Manufacturing & Service Operations Management, 11 (4). pp. 563-576.

Deo, S and Gurvich, I (2011) Centralized vs. Decentralized Ambulance Diversion: A Network Perspective. Management Science, 57 (7). pp. 1300-1319.

Deo, S and Singh, S and Raghuram, G and Choudhari, S (2009) Adani Wilmar Limited (AWL). Asian Case Research Journal, 13 (01). pp. 157-176.

Gangwar, M and Kumar, N and Rao, R C (2014) Consumer stockpiling and competitive promotional strategies. Marketing Science, 33 (1). pp. 94-113.

Geis, G S (2009) The space between markets and hierarchies. Virginia Law Review, 95 (1). pp. 99-153.

Ghoshal, T and Yorkston, E and Nunes, J C and Boatwright, P (2014) Multiple reference points in sequential hedonic evaluation: An empirical analysis. Journal of Marketing Research, 51 (5). pp. 563-577.

Hsu, C C and Pereira, A (2008) Internationalization and performance: The moderating effects of organizational learning. Omega, 36 (2). pp. 188-205. ISSN 03050483

Huang, Z and Li, S X and Mahajan, V (2002) An analysis of manufacturer-retailer supply chain coordination in cooperative advertising. Decision Sciences, 33 (3).

Kim, K H and Kumar, V (2017) The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in B2B Markets. Journal of Marketing Research.

Kumar, V (2017) A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation. Journal of Marketing.

Kumar, V and Kerin, R A and Pereira, A (1991) An Empirical Assessment of Merger and Acquisition Activity in Retailing. Journal of Retailing, 67 (3). p. 321. ISSN 00224359

Kumar, V and Pereira, A (1997) Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions. Journal of Business Research, 40 (1). 1 - 13.

Kumar, V and Pereira, A (1997) Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions. Journal of Business Research, 40 (1). 1 - 13.

Kumar, V and Pereira, A (1995) Explaining the variation in short-term sales response to retail price promotions. Journal of the Academy of Marketing Science, 23 (3). pp. 155-169. ISSN 00920703

Kumar, V and Rajan, B and Gupta, S and Pozza, I D (2017) Customer Engagement in Service. Journal of the Academy of Marketing Science. pp. 1-23.

Kumar, V and Sharma, A (2017) Leveraging marketing analytics to improve firm performance: Insights from implementation. Applied Marketing Analytics, 3 (1). pp. 58-69.

Lynn, M and Kampschroeder, K and Pereira, A (1999) Evolutionary perspectives on consumer behavior: An introduction. Advances in consumer research, 26. pp. 226-230.

Mahajan, V and Srinivasan, R and Wind, J (2002) The dot.com retail failures of 2000: Were there any winners? Journal of the Academy of Marketing Science, 30 (4).

Miller, J J and Stead, B and Pereira, A (1991) Dependent care and the workplace: An analysis of management and employee perceptions. Journal of Business Ethics, 10 (11). pp. 863-869. ISSN 1573-0697

Musalem, A and Bradlow, E T and Raju, J S (2008) Who's got the coupon? Estimating consumer preferences and coupon usage from aggregate information. Journal of Marketing Research, 45 (6). pp. 715-730.

Nowak, L I and Boughton, P D and Pereira, A (1997) Relationships Between Businesses and Marketing Research Firms: Impact of Partnering on Performance. Industrial Marketing Management, 26 (6). 487 - 495.

Park, S J and Lai, G and Seshadri, S (2016) Inventory Sharing in the Presence of Commodity Markets. Production and Operations Management.

Pereira, A and Hsu, C C and Kundu, S K (2005) Country-of-origin image: measurement and cross-national testing. Journal of Business Research, 58 (1). 103 - 106.

Petersen, J A and Kumar, V and Polo, Y and Sese, F J (2017) Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability. Journal of the Academy of Marketing Science.

Prasad, A and Bronnenberg, B and Mahajan, V (2004) Product entry timing in dual distribution channels: The case of the movie industry. Review of Marketing Science, 2. pp. 83-102.

Prasad, A and Mahajan, V and Bronnenberg, B (2003) Advertising versus pay-per-view in electronic media. International Journal of Research in Marketing, 20 (1). pp. 13-30.

Ramachandran, K (2003) How dotcoms can be winners: A customer dissatisfaction approach to analysis. Venture Capital, 5 (3). pp. 191-216.

Ramaswami, S N and Arunachalam, S (2016) Divided attitudinal loyalty and customer value: role of dealers in an indirect channel. Journal of the Academy of Marketing Science. pp. 1-21.

Ravindran, K and Susarla, A and Mani, D and Gurbaxani, V (2015) Social Capital and Contract Duration in Buyer-Supplier Networks for Information Technology Outsourcing. Information Systems Research, 26 (2). pp. 379-397. ISSN 1047-7047

Saboo, A R and Kumar, V and Park, I (2016) Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation. MIS Quarterly, 40 (4). pp. 911-939.

Samu, S and Krishnan, H S (2010) Brand related information as context: The impact of brand name characteristics on memory and choice. Journal of the Academy of Marketing Science, 38 (4). pp. 456-470.

Samu, S and Lyndem, P K and Litz, R A (2012) Impact of brand-building activities and retailer-based brand equity on retailer brand communities. European Journal of Marketing, 46 (11). pp. 1581-1601.

Samu, S and Wymer, W (2009) The effect of fit and dominance in cause marketing communications. Journal of Business Research, 62 (4). pp. 432-440.

Sharma, A (2011) Take-off of online marketing: Casting the next generation strategies. Business Strategy Series, 12 (4). pp. 202-208.

Sharma, A and Kumar, V and Borah, S B (2017) Ritualization: A Strategic Tool to Position Brands in International Markets. Journal of International Marketing. (In Press)

Singh, N and Baack, D and Pereira, A and Baack, D (2008) Culturally customizing websites for US Hispanic online consumers. Journal of Advertising Research, 48 (2). pp. 224-234.

Singh, N and Kwon, I and Pereira, A (2003) Cross-cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups. Psychology & Marketing, 20 (10). pp. 867-881.

Sunder, S and Kumar, V and Goreczny, A and Maurer, T (2016) Why do Salespeople Quit? An Empirical Examination of Own & Peer Effects on Salesperson Turnover Behavior. Journal of Marketing Research. ISSN 0022-2437

Tang, C S and Deo, S (2008) Rental price and rental duration under retail competition. European Journal of Operational Research, 187 (3). 806 - 828.

Voleti, S (2015) A Multimarket Analysis of Inter-dependent Consumer Response Sensitivities. Review of Marketing Science.

Voleti, S and Gangwar, M and Kopalle, P K (2016) Why the Dynamics of Competition Matter for Category Profitability. Journal of Marketing.

Voleti, S and Ghosh, P (2013) A robust approach to measure latent time-varying equity in hierarchical branding structures. Quantitative Marketing and Economics, 11 (3). pp. 289-319.

Wu, F and Mahajan, V and Balasubramanyan, S (2003) An Analysis of E-Business Adoption and Its Impact on Business Performance. Journal of the Academy of Marketing Science, 31 (4). pp. 425-447.

Wu, Y and Balasubramanian, S and Mahajan, V (2004) When Is a Preannounced New Product Likely to Be Delayed? Journal of Marketing, 68 (2). pp. 101-113.

Zhang, X and Kumar, V and Cosguner, K (2017) Dynamically Managing a Profitable Email Marketing Program. Journal of Marketing Research. (In Press)

Zhou, J X and Arnold, M J and Pereira, A and Yu, J (2010) Chinese consumer decision-making styles: A comparison between the coastal and inland regions. Journal of Business Research, 63 (1). 45 - 51.

Zinkhan, G M and Pereira, A (1994) Review: An overview of marketing strategy and planning. International Journal of Research in Marketing, 11 (3). 185 - 218.

Book Chapter

Pereira, A (2015) Consumer Attitudes toward Advertising: Does Culture Matter? In: Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer International Publishing, pp. 107-110.

Schroeder, J E (2012) Critical marketing: Insights for informed research and teaching. In: Critical Marketing: Defining the Field. Taylor and Francis, pp. 18-29. ISBN 9781136412912

Sethuraman, R and Raju, J S (2012) Private label strategies - Myths and realities. In: Handbook of Marketing Strategy. Edward Elgar Publishing Ltd., pp. 318-335. ISBN 9781849800983

Voleti, S and Sethuraman, R (2015) Are National Brands More Promotion Elastic Than Store Brands? In: Advances in National Brand and Private Label Marketing. Springer Proceedings in Business and Economics . Springer International Publishing, pp. 63-70. ISBN 978-3-319-20181-8

Monograph

Chakrabarti, R and Sarkar, S (2010) Corporate Governance in an Emerging Market – What Does the Market Trust? Working Paper. Indian School of Business, Hyderabad.

Gangwar, M and Kumar, N S (2010) Pricing Strategies When and Why to Offer Shallow or Deep Discounts? Working Paper. Indian School of Business, Hyderabad.

Nandkumar, A and Arora, A (2010) Insecure Advantage? Markets for Technology and the Value of Resources for Entrepreneurial Ventures. Working Paper. Indian School of Business, Hyderabad.

Songsermsawas, T and Baylis, K and Chhatre, A and Michelson, H and Prasanna, S (2015) Friends or traders? Do social networks explain the use of market mechanisms by farmers in India? Working Paper. Kathy Baylis. (Unpublished)

Voleti, S and Nelson, P E and Ghosh, P (2010) Estimation of Residual Equity in Hierarchical Branding Structures: A Nonparametric Approach on Aggregate Beer Category Data. Working Paper. Indian School of Business, Hyderabad.

Conference or Workshop Item

Kameshwaran, S and Benyoucef, L (2008) Optimal buying from online retailers offering total value discounts. In: 10th International Conference on Electronic Commerce 2008, ICEC'08, 19-22, August 2008, Innsbruck; Austria.

Mehra, A and Kumar, S and Raju, J S (2012) Showrooming and the competition between store and online retailers. In: 22nd Workshop on Information Technologies and Systems, 15-16 December 2012, United States.

Pereira, A (1995) Modeling an organizational decision support system to improve retailers' decisions. In: System Sciences, 1995. Proceedings of the Twenty-Eighth Hawaii International Conference on.

Pereira, A and Dhar, S (2014) The Engaged Classroom: A Successful Lead User Innovation. In: International Technology, Education and Development Conference (INTED), 2014.

Book

Pereira, A (2005) The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace. Taylor & Francis.

Singh, N and Pereira, A (2005) The culturally customized web site. Routledge. ISBN 9780750678490

This list was generated on Thu Nov 23 07:25:04 2017 IST.